基于网络计量学的我国在线旅游网站评价分析

发布时间：2018-04-14 17:30

本文选题：网络计量学 + 在线旅游网站　；参考：《南京大学》2014年硕士论文

【摘要】：随着中国大众旅游时代的来临,越来越多的用户通过在线旅游网站来制定和规划自己的旅游路线。从去年开始,越来越多的在线旅游网站为了维持用户,吸收客源不断地通过价格战的方式来稳定自己在市场的地位。在众多网站进行盲目地价格战后,并没有给自身取得较大的赢面,并且有部分网站因为资金链问题而被迫停业或关闭。鉴于此类情况的发生,本次研究从网站评价出发,并结合网络计量学,选取基础建设、网站链接特征、用户行为这三个层面对我国在线旅游市场进行评价指标体系构建,并通过专家评价调查法对三个层面的各项指标进行权重判断。最后通过实例验证对我国30家在线旅游网站进行对比分析,并给出分析结果。本文共有五章,各章内容分别如下：第一章,引言。对研究背景及意义进行阐述,并参考国内外研究现状,同时对研究对象进行界定,对本文研究方法进行简述,最后给出本文的创新点。第二章,研究综述。首先对网络计量学的相关理论进行阐述,同时阐述出专业化商业网站评价影响因素以及基于网络计量学的网站评价影响因素,最后对OTA网站模式进行分类。第三章,评价指标体系模型的构建。首先给出评价目标和构建原则,在此基础上构建评价指标体系。最后,通过专家评价给各个指标因素判断权重,然后通过加权计算的方法合成权重。第四章,实例验证。对我国30家OTA网站进行实证验证,通过网络计量学对各指标进行实际数据获取,并通过第三章的权重进行计算最后给出结果对比分析。第五章,结语。本章共两节,首先,对本文的主要研究工作做了一个总结；其次,介绍了本研究中存在的不足之处并给出研究展望。
[Abstract]:With the advent of mass tourism in China, more and more users make and plan their travel routes through online travel websites.Since last year, more and more online travel websites have been using price wars to stabilize their position in the market in order to maintain their users.After a blind price war on many websites, it does not give itself a big win, and some websites are forced to close down or close down because of the problem of capital chain.In view of the occurrence of this kind of situation, this study sets out from the website evaluation, and combines the network metrology, selects the infrastructure construction, the website link characteristic, the user behavior carries on the appraisal index system to our country's online tourism market.And through the expert evaluation investigation method to three levels each index carries on the weight judgment.Finally, 30 online tourism websites in China are compared and analyzed by examples, and the results are given.There are five chapters in this paper, the contents of each chapter are as follows: chapter one, introduction.The background and significance of the research are expounded, and the current research situation at home and abroad is referred to. At the same time, the research object is defined, the research method of this paper is briefly described, and the innovation of this paper is given at last.The second chapter is a review of the research.At first, the related theories of Webometrics are expounded. At the same time, the influential factors of professional commercial website evaluation and website evaluation based on Webometrics are expounded. Finally, the OTA website model is classified.The third chapter, the construction of evaluation index system model.First, the evaluation goal and construction principle are given, and then the evaluation index system is constructed.Finally, the weight of each index factor is evaluated by expert evaluation, and then the weight is synthesized by the method of weighted calculation.Chapter four, example verification.This paper empirically verifies 30 OTA websites in our country, obtains the actual data of each index through the network metrology, and calculates the weight of the third chapter. Finally, the results are compared and analyzed.Chapter V, conclusion.There are two sections in this chapter. Firstly, the main research work of this paper is summarized. Secondly, the shortcomings of this study are introduced and the research prospect is given.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;G353.1

【参考文献】