中国游客出境旅游实现理性消费的思考

发布时间：2018-04-15 01:36

本文选题：出境旅游 + 理性消费　；参考：《对外经贸实务》2017年06期

【摘要】：伴随出境旅游热潮的持续涌动,中国游客的消费心态日趋理性和成熟,对感受海外文化风情、休闲娱乐等体验式消费愈发青睐。然而,中国游客对海外品牌尤其是奢侈品牌具有过于强烈的购买欲望,同时受传统消费观念的影响,部分中国游客仍然存在盲从消费心理,且缺乏对自身消费权益的维护意识。因此,本文在分析中国出境旅游消费现状的基础上,提出了实现理性消费的几点建议。
[Abstract]:With the continuous upsurge of outbound tourism, the consumption mentality of Chinese tourists is becoming more and more rational and mature, and they are more and more in favor of experiential consumption such as feeling overseas culture, leisure and entertainment.However, Chinese tourists have too strong desire to buy overseas brands, especially luxury brands. At the same time, influenced by the traditional consumption concept, some Chinese tourists still follow the consumption psychology blindly, and lack the awareness of maintaining their own consumption rights and interests.Therefore, on the basis of analyzing the current situation of outbound tourism consumption in China, this paper puts forward some suggestions to realize rational consumption.
【作者单位】：重庆交通职业学院;
【分类号】：F125;F592

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