河南旅游景区游客满意度抽样调查与评价

发布时间：2018-04-15 22:35

本文选题：旅游景区 + 游客满意度　；参考：《河南大学学报(自然科学版)》2016年06期

【摘要】：在对国内外旅游景区游客满意度相关文献分析的基础上,对河南省26个旅游景区进行了实地问卷调查和数据的SPSS统计分析,对河南省旅游景区游客满意度做了多方面的评价.结果表明:不同性别游客的比例构成及满意度得分没有表现出差异性,而在年龄、学历、家庭月收入、出游方式上的游客比例和满意度得分表现出差异性;旅游交通及环境令游客满意,旅游购物、食宿条件、景区管理及服务、旅游资源开发令游客不太满意;不同A级景区整体满意度差异不太大,在不同调查指标上存在差异性;文化与娱乐类景区的满意度得分高于宗教与祭祀类和自然风光类景区,且不同指标之间的差异明显.针对差异分析和现存的问题,提出了一系列切实可行的对策建议,用于指导旅游服务,提升管理水平.
[Abstract]:Based on the literature analysis of tourist satisfaction of tourist attractions at home and abroad, this paper makes a questionnaire survey on 26 scenic spots in Henan Province and makes a SPSS statistical analysis of the data, and evaluates the tourist satisfaction of tourist spots in Henan Province in many aspects.The results showed that there was no difference in the proportion of tourists and the score of satisfaction, but in age, education, monthly income of family, travel mode, the proportion of tourists and the score of satisfaction showed difference.Tourism traffic and environment make tourists satisfied, tourist shopping, food and accommodation conditions, scenic area management and service, tourism resources development make tourists less satisfied, the overall satisfaction of different A scenic spots is not very different, there are differences in different survey indicators.The score of satisfaction of cultural and entertainment scenic spots is higher than that of religious and sacrificial scenic spots and natural scenery scenic spots, and the difference between different indexes is obvious.Aiming at the difference analysis and existing problems, this paper puts forward a series of feasible countermeasures and suggestions for guiding tourism service and improving management level.
【作者单位】：河南财经政法大学旅游与会展学院;
【分类号】：F592.7

【相似文献】