民族旅游地居民分类与支持行为:基于文化适应理论的视角

发布时间：2018-04-17 22:01

本文选题：文化适应 + 民族旅游地　；参考：《浙江大学学报(人文社会科学版)》2017年01期

【摘要】：在民族旅游地的发展中,居民态度及主客之间的关系是旅游产业需要解决的关键问题。基于文化适应理论,通过开发Berry文化适应二维模型,对贵州黔东南黎平肇兴侗寨241位社区居民样本的实证研究显示:旅游情境中,居民在主客跨文化互动中具有整合、同化、分离、边缘四种文化适应类型,并以整合型居多;整合与同化意味着文化适应程度高,分离和边缘意味着文化适应程度低;女性的文化适应程度比男性高;文化适应程度越高的居民对旅游产业的支持度越高,具体而言,文化适应能力较强的居民对旅游者更加热情,也更愿意为目的地进行推荐宣传。因此,旅游规划和管理部门应重视并着力提升民族旅游地居民在旅游发展中的文化适应能力,使其既能自信地展示和传承民俗文化,又能与旅游者进行热情、友好的互动,从而在文化、经济等层面推动目的地的可持续发展。
[Abstract]:In the development of ethnic tourism destination, the relationship between the residents' attitude and the subject and guest is the key problem to be solved in the tourism industry.Based on the theory of cultural adaptation and the development of Berry's two-dimensional model of cultural adaptation, the empirical study on 241 community residents of Zhaoxing and Dongzhai in Liping, southeast of Guizhou Province, shows that in the tourism situation, residents have integration and assimilation in the interaction between subject and guest.Integration and assimilation mean high degree of cultural adaptation, separation and edge means low degree of cultural adaptation, women's degree of cultural adaptation is higher than that of men, and the degree of cultural adaptation of women is higher than that of men.The higher the level of cultural adaptation, the higher the degree of support to the tourism industry, specifically, the more the residents with the ability of cultural adaptation are more enthusiastic to tourists, and more willing to recommend propaganda for the destination.Therefore, the tourism planning and management departments should attach importance to and promote the cultural adaptability of the residents in the tourism development, so that they can not only show and inherit the folk culture confidently, but also have warm and friendly interaction with the tourists.In order to promote the sustainable development of the destination at the level of culture, economy and so on.
【作者单位】：浙江大学管理学院;贵州民族大学旅游与航空服务学院;浙江工商大学旅游与城市管理学院;
【基金】：国家民委民族问题研究项目(2015-GM-121)
【分类号】：F592.7

【相似文献】