云霄县温泉旅游开发的对策研究

发布时间：2018-04-23 10:01

本文选题：温泉旅游 + 生态旅游　；参考：《福建农林大学》2014年硕士论文

【摘要】：近年来,我国大众康体旅游的需求快速增长,温泉旅游的开发热潮逐渐形成。国家旅游规划局将具有温泉资源的省、市、县作为重要规划区域,然而现今的规划都处于大方向上的总体旅游规划,对于县域温泉旅游的规划更是少之又少。伴随着开发热潮,县域温泉旅游的发展问题正日益凸显出来,如温泉产品的品种较为单一,文化内涵普遍薄弱,产品同质化较为严重等现象普遍存在。本文在此背景下以生态论和系统论为指导,综合分析国内外温泉旅游发展现状,并在云霄县温泉旅游发展现状的基础上,指出云霄县温泉旅游开发正处于初级阶段,其发展机遇与挑战并存。接着,对云霄县温泉旅游做出SWOT分析及调查问卷分析,指出云霄温泉旅游发展过程中应避免“小而全”的思想,要结合地方特色、注重品质发展、提升服务、创新开发,打造云霄县温泉精品旅游路线。在此基础上,借鉴北京龙脉温泉发展的成功经验,提出云霄县温泉旅游发展的总体思路。指出温泉资源本身并不具备经济性、社会性,更不是一种产业,只有当它被人们科学合理地开发利用转化为经济形式后,才能产生社会效益。所以只有当温泉资源通过合理地开发利用,经历由经济化转变为产业化的过程,才能彻底地展现其社会性和经济性,从而创造经济效益。以此,对云霄县提出“利用小资源,开发大旅游”的理念,进而提出促进云霄县温泉旅游开发的对策建议。
[Abstract]:In recent years, the demand for mass sports tourism in China has increased rapidly, and the hot spring tourism development boom has gradually formed. The National Tourism Planning Bureau will have hot spring resources of provinces, cities, counties as an important planning area, but the current planning is in the general direction of the overall tourism planning, the county hot spring tourism planning is even less. With the development upsurge, the development of county hot spring tourism is increasingly prominent, such as the variety of hot spring products is relatively single, the cultural connotation is generally weak, the product homogeneity is more serious and so on. Under this background, under the guidance of ecological theory and system theory, this paper comprehensively analyzes the present situation of hot spring tourism development at home and abroad, and on the basis of the present situation of hot spring tourism development in Yunxiao County, points out that the development of hot spring tourism in Yunxiao County is in the primary stage. Its development opportunity and challenge coexist. Then, we make SWOT analysis and questionnaire analysis on Yunxiao County hot spring tourism, and point out that in the development of Yunxiao hot spring tourism, we should avoid the idea of "small and complete", combine with local characteristics, pay attention to quality development, improve service, and innovate development. Create Yunxiao County hot spring boutique tour route. On this basis, using the successful experience of Beijing Longmai hot spring development, put forward the general idea of Yunxiao County hot spring tourism development. It is pointed out that the hot spring resources themselves are not economical, social, and not an industry. Only when they are developed and utilized scientifically and rationally, can they produce social benefits. Therefore, only when the hot spring resources are rationally exploited and utilized, can they be thoroughly displayed in the process of transformation from economy to industrialization, so as to create economic benefits. On this basis, the paper puts forward the idea of "exploiting small resources and developing big tourism" in Yunxiao County, and then puts forward the countermeasures and suggestions to promote the development of hot spring tourism in Yunxiao County.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】