沈阳市导游从业人员培训研究

发布时间：2018-05-17 10:52

本文选题：沈阳市 + 导游从业人员　；参考：《广西大学》2014年硕士论文

【摘要】：自改革开放以来,社会不断进步,我国国民经济持续快速发展,国民收入不断提高,人们越发追求生活品质,旅游已成为当下很多人的生活必需品,是现在社会的一种生活方式。沈阳市旅游业发展日益繁荣,随着《中华人民共和国旅游法》的实施与十八大“文化强国”战略的新背景下,旅游业作为文化软实力的重要组成部分,对导游从业人员进行有关培训是非常重要且必要的。本文结合最新旅游形式发展要求对于沈阳市旅游业的灵魂工作人员——导游从业人员进行了相关培训研究。导游工作是对外交流的窗口行业,导游从业人员素质的高低、工作质量的好坏不仅直接影响到当地旅游业的形象与品质,还会影响到所在城市、地区乃至国家、民族的形象。本文的研究主要由六大部分组成。第一部分是引言,介绍文章的选题背景、研究目的与意义、研究方法等。第二部分是相关文献综述与理论基础,介绍了导游的基本概念、导游行业特点与岗位要求、导游人员培训相关理论等。第三部分是沈阳市导游从业人员培训现状,介绍了沈阳市的旅游发展趋势、导游人员的数量与质量等,通过实地走访调研等途径,发现目前在沈阳市导游从业人员培训中所存在的问题并分析成因。第四部分是沈阳市导游从业人员培训需求分析与培训设计。第五部分是沈阳市导游从业人员培训效果控制与实施保障。第六部分是结论,总结并提出了对此研究的展望。为促进沈阳市旅游业更加有美誉度的健康、快速发展提供参考意见。
[Abstract]:Since the reform and opening up, the society has made continuous progress, our national economy continues to develop rapidly, the national income is increasing, people are pursuing the quality of life more and more. Tourism has become a necessity for many people in the present time. It is a way of life in the present society. The tourism development of Shenyang is becoming more and more prosperous with the tourism law of People's Republic of China. Under the new background of the implementation of the eighteen "cultural power" strategy, tourism, as an important part of the cultural soft power, is very important and necessary for the tour guides to carry out relevant training.
On the basis of the latest development requirement of tourism form, this article has carried on the related training research to the tour guide employees of Shenyang tourism industry. The guide work is the window industry of foreign exchange, the quality of the guide employees, and the quality of the work not only directly affects the image and quality of the local tourism industry, but also the quality of the local tourism industry. It affects the image of the city, the region and even the country.
The study of this article is mainly composed of six parts. The first part is the introduction, introducing the background of the topic, the purpose and significance of the study, the research method, etc. the second part is the related literature review and theoretical basis, the basic concept of the tour guide, the characteristics and post requirements of the guide industry, the related theory of the tour guide training, and so on. The third part is Shen. The present situation of the training of the tourist guides in Yang city is introduced, and the trend of tourism development in Shenyang, the quantity and quality of the tour guides are introduced, and the problems existing in the training of the tour guides in Shenyang are found and the causes are analyzed through the field visits. The fourth part is the analysis and training of the training needs of the tour guides in Shenyang. The fifth part is the control and implementation guarantee of the training effect of the tour guides in Shenyang. The sixth part is the conclusion, summarizes and puts forward the prospect of this research. It provides the reference for the promotion of the health and rapid development of the tourism industry in Shenyang.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F592.6

【参考文献】