休闲农业旅游经营者创业动机的研究

发布时间：2018-06-12 05:15

  本文选题：休闲农业旅游 + 拉力创业动机　； 参考：《长江大学》2016年硕士论文

【摘要】：随着休闲农业的迅速发展,以及人们旅游理念的转变,休闲农业旅游成为21世纪的新兴产业。它不仅带动了旅游业的发展,而且使得广大农民从中受益。学者针对此现象提出看法与解释。他们认为城市居民会去从事休闲农业旅游,是他们将农业旅游视作一种生活压力的解脱,同时也可提供日常生活中的体验。而以农业转向旅游为基础的行业农业旅游(Agritourism),在当今社会的休闲旅游活动中,休闲农业扮演着重要的角色,主因是休闲农业旅游为游客假日旅游提供了另一空间上的选择。然而,由于休闲农业在国内尚处于起步摸索阶段,我国专家学者对于休闲农业旅游创业者的创业动机的研究还没有进一步的深入,鉴于此,本研究期望能找出明确的农业旅游创业动机模式,并探索休闲农业旅游创业动机的内涵,进而提升对旅游供给面创业行为的了解。且让休闲农业旅游的规划者更了解休闲农业旅游对农业发展的重要性、旅游型态趋势对农场发展的帮助、了解农业政策对休闲农业旅游的影响,促使休闲农业旅游的经济面朝向永续发展。本研究主要是包括5个部分的内容。本文的第1章主要阐述本研究的研究背景、目的以及意义,并且叙述所采用的研究内容以及研究方法,本文主要采取文献研究法、问卷调查法、探索因素分析法以及验证性因素分析法,指出主要的研究意义找出休闲农业旅游经营者的创业动机的要素,探究了休闲农业经营者从事休闲农业旅游创业过程中最应该注意的哪些因素,将这些信息反馈到休闲农业旅游业,让休闲农业旅游能够持续性健康经营。本文的第2章主要是文献回顾以及相关概念的界定,首先是对国内休闲农业的研究综述,其次是对国外休闲农业的研究综述以及对动机的定义,并且在此基础上,对已有的相关研究进行综述并调查休闲农业旅游经营者的营业动机,比如随着经济的发展人们的需求增加的情况下休闲农业旅游创业者会把更多的时间花在发展上这一动机等等,在经过一系列的研究后发现,每个区域的农业旅游创业者主要因素为经济因素,但是后续的创业动机就不尽相同,除此之外,第二章还阐述了休闲农业旅游的创业者的创业动机的理论基础,主要为农业旅游理论架构基础以及Weber理论等等。本文的第3章主要是阐述本论文的研究方法,本研究拟以拉力创业动机与推力创业动机理论为基础,探讨休闲农业旅游经营者的创业动机,以作为休闲农业旅游经营者创业动机的理论架构,从而进一步提升对观光领域创业动机的了解。因此第3章主要对研究框架、先驱研究、资料处理分析和测量工具等做详细的说明。首先是研究的框架以及假设,本研究以“拉力创业动机”与“推力创业动机”的概念探讨休闲农业旅游的经营者动机,以此作为研究框架,并且提出休闲农业旅游经营者具有明确的拉力创业动机；休闲农业旅游经营者具有明确的推力创业动机；本研究提出的推拉力创业动机量表,是一个可靠有效的工具用来度量休闲农业旅游经营者的创业动机等三个研究假设。在此后交代了此次研究的研究基地以及对过去的研究做出一定的总结,得出了过去研究大部分是针对正面动机吸引力做探讨,而且过去国内对于观光领域方面的经营者动机未进行量表的建构,因此先驱研究的目的仍是为了收集休闲农业旅游经营者的创业动机量表的问项。本文的第4章主要阐述本次研究的分析以及研究成果,本此研究的目的在于探讨休闲农业旅游经营者的创业动机,因此在第4章中主要针对研究样本进行经营者背景与创业特性的描述分析,而后通过探索式因素分析与验证性因素分析,探讨拉力创业动机与推力创业动机之间的内涵与验证动机内涵的信度和效度,最后提出本研究的检验结果。第4章的几个部分分别是样本描述、创业动机的信度分析、创业动机的探索性因素分析以及模型数据检验、创业动机的验证性因素分析等等。本文的第5章主要阐述本研究的结论,过去休闲农业旅游创业动机的研究结果显示,休闲农业旅游创业者动机主要原因是经济因素,如增加额外收入、可以得到附加的收入等等。但是Busby和Rendl提出这种发展农业旅游获得的经济利益通常是不大的,通常只有收入的5%,因此农业旅游的创业动机是否绝对是经济因素尚需进一步讨论。本研究发现这些动机除经济因素之外,还有社交因素、教育因素等等。以前少有研究从推力创业动机层面进行描述。于是本研究试以拉力创业动机与推力创业动机的两个角度,共同探讨休闲农业旅游经营者创业动机,通过实证研究,发现经营者转型成农业旅游,除了吸引力的“拉力创业动机”外,还有负面因素的“推力创业动机”影响,显示过去农业旅游创业动机的研究忽略了负面因素的探讨。回顾本研究的目的,为了了解农业旅游创业动机的内涵,从拉力创业动机与推力创业动机探讨,其最终的目标是希望能找出休闲农业旅游经营者的创业动机的要素,借此来探究经营者从事休闲农业旅游创业过程中最应注意哪些项目,将此信息回馈到农业旅游业,让休闲农业旅游能够持续发展。本研究希望将研究结果与发现运用在创业领域上。
[Abstract]:With the rapid development of leisure agriculture and the change of people's tourism concept, leisure agriculture tourism has become a new industry in the twenty-first Century. It not only promotes the development of tourism, but also benefits the farmers. Scholars have put forward their views and explanations on this phenomenon. They believe that urban residents will go to engage in leisure agricultural tourism, they are they Agricultural tourism is regarded as a relief of life pressure, and it can also provide experience in daily life. And agricultural tourism (Agritourism), based on agriculture to tourism, plays an important role in leisure tourism in today's society. The main reason is that leisure agricultural tourism provides the other for tourist holiday tourism. However, because leisure agriculture is still in the initial stage of exploration in China, our experts and scholars have not further studied the entrepreneurial motivation of leisure agricultural tourism entrepreneurs. In view of this, this study is expected to find out a clear motivation model for agricultural tourism and explore the entrepreneurial activity of leisure agriculture tourism. The intension of the machine further improves the understanding of the entrepreneurial behavior of the tourism supply side, and makes the planners of the leisure agricultural tourism more aware of the importance of the leisure agricultural tourism to the agricultural development, the help of the tourism pattern trend to the farm development, the understanding of the influence of the agricultural policy on the leisure agricultural tourism, and the economic face of the leisure agriculture tourism to the sustainable development. This study mainly includes 5 parts. The first chapter of this paper mainly expounds the background, purpose and significance of this study, and describes the research contents and methods used. This article mainly adopts the literature research method, the questionnaire survey method, the exploratory factor analysis method and the confirmatory factor analysis method, and points out the main research. To find out the elements of the entrepreneurial motivation of leisure agricultural tourism operators, and explore the most important factors that the leisure agricultural operators should pay attention to in the process of leisure agricultural tourism, and feedback the information to the leisure agricultural tourism and allow the leisure agricultural tourism to be sustainable and healthy. The second chapter of this paper is the literature review. And the definition of related concepts, first of all, is a review of domestic leisure agriculture, followed by a review of Foreign Leisure Agriculture and the definition of motivation, and on this basis, the existing related research is reviewed and the business operators of leisure agriculture tourism operators are investigated, such as the increasing demand of people with the development of the economy. In the case of leisure agriculture tourism entrepreneurs will spend more time on the development of this motivation, and so on. After a series of studies, it is found that the main factors of the agricultural tourism entrepreneurs in each region are economic factors, but the follow-up motivation is not the same. In addition, the second chapter also expounds the entrepreneurship of leisure agriculture tourism. The theoretical basis of entrepreneurial motivation is the basis of the theoretical framework of agricultural tourism and the Weber theory. The third chapter of this paper is mainly to elaborate the research methods of this thesis. This study is based on the motivation of pulling force and the theory of thrust venture motivation to explore the entrepreneurial motivation of leisure agricultural tourism operators as a recreational agricultural tourism. The third chapter mainly explains the research framework, pioneer research, data processing analysis and measurement tools. The first is the framework and hypothesis of the research, and the research is based on "pulling force motivation" and "thrust entrepreneurial motivation". The concept of the concept of leisure agricultural tourism managers motivation, as a research framework, and put forward that leisure agricultural tourism operators have a clear pulling force motivation; leisure agricultural tourism operators have a clear motive for the thrust of entrepreneurship; the push and pull Entrepreneurial Dynamic Scale proposed by this study is a reliable and effective tool to be used. Three research hypotheses are used to measure the entrepreneurial motivation of leisure agricultural tourism operators. After that, the research base of this study and the past research are summed up. It is concluded that most of the past studies are aimed at the attraction of positive motivations, and in the past, the managers' motivation in the field of tourism was not advanced in the past. The purpose of the fourth chapter of this paper is to discuss the analysis and research results of this study. The purpose of this study is to explore the entrepreneurial motivation of leisure agricultural tourism operators, so the main aim of this study is to focus on the fourth chapter. The research sample carries out the description and analysis of the business background and entrepreneurial characteristics, and then through exploratory factor analysis and confirmatory factor analysis, this paper discusses the connotation and reliability and validity of the intension between the motivation of pulling force and the motivation of the entrepreneurial motivation and the connotation of the motivation. Finally, the results of the test are put forward. The fourth chapters are the sample drawings, respectively. This paper describes the reliability analysis of entrepreneurial motivation, exploratory factor analysis of entrepreneurial motivation, model data test, confirmatory factor analysis of entrepreneurial motivation and so on. The fifth chapter of this paper mainly expounds the conclusion of this study. The research results of leisure agricultural tourism motivation in the past show that the main reason for the motivation of leisure agricultural tourism entrepreneurs is economic cause. Busby and Rendl suggest that the economic benefits of this kind of agricultural tourism are usually small, usually only 5% of the income, so it is still an economic factor to discuss whether the motivation of agricultural tourism is absolutely an economic factor. In addition, there are social factors, educational factors and so on. There are few previous studies from the motivation level of motivation to describe. Therefore, this study tries to explore the entrepreneurial motivation of leisure agricultural tourism operators with the two angles of the motivation of pulling force and the motivation of the thrust of the venture. Through the empirical study, it is found that the operators are transformed into agricultural tourism, except for the attraction of the agricultural tourism. In addition to the "motivation of pulling force", and the negative factors of the "motivation to start the venture", it shows that the research on the motivation of agricultural tourism has neglected the negative factors. The purpose of this study is to understand the connotation of the motivation of the agricultural tourism, and the ultimate goal of the motive and the motivation of the thrust. The target is to find out the elements of the entrepreneurial motivation of the leisure agricultural tourism operators, and to explore the most important items that should be paid attention to in the process of leisure agriculture tourism, and give feedback to the agricultural tourism and make the leisure agricultural tourism develop continuously. The research results and the discovery are applied in the field of entrepreneurship. Up.
【学位授予单位】：长江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592;F323.4;F279.2
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本文编号：2008512