体验经济导向的城口旅游开发研究

发布时间：2018-07-05 17:24

本文选题：旅游体验 + 体验经济　；参考：《重庆师范大学》2014年硕士论文

【摘要】：随着旅游业发展的日渐成熟，越来越多的旅游者已不满足于走马观花式的旅游方式，开始追求旅游过程中的体验感受，体验经济时代已来临，要想获得旅游经济的持续发展，就必须注重旅游的体验经济的开发。城口位于大巴山的腹心地带，近几年旅游经济正快速发展，本文笔者所要研究的问题就是体验经济导向下，城口的旅游如何开发。笔者在国内外研究的基础上，以旅游的体验经济、生态体验及生态旅游为理论基础，主要运用了文献分析法、实地考察法及ASEB分析法。首先研究了城口旅游开发趋向的背景，城口处于全国性生态屏障的关键地区之一，也是渝东北及重庆市最重要的生态涵养区，具有良好的生态环境基础，丰富的文化资源，旅游开发具有综合资源优势。运用ASEB分析法对城口生态旅游开发进行分析，结果显示城口生态旅游开发有一定的优势，但生态亮点不突出、可识度较低，单纯的生态旅游开发存在一定的问题，就决定了体验经济导向的城口旅游开发方向：即以生态环境为基础，以生态体验开发为核心，并整合地域文化及时尚文化，使生态体验、风情体验与时尚体验交融、交响，实现城口旅游的全面发展。城口旅游的体验经济开发要实现三个目标：保护生态环境，实现生态体验价值；整合旅游资源，发展旅游经济；突破体验经济，拉动区域发展。体验经济开发的关键在于体验主题提炼、体验项目策划及体验氛围营造。因此，笔者分别从体验经济开发的三个要素出发，以四个不同的旅游目的地为例，探讨了四种不同资源类型引领的城口体验经济开发模式。本研究从理论上来看，对以生态环境为核心依托的旅游的体验经济发展突破及发展模式进行了研究，，一定程度上是对旅游的体验经济研究体系的充实；从实践上来看，对城口旅游的体验经济开发具有一定的指导及借鉴意义。
[Abstract]:With the development of tourism, more and more tourists are not satisfied with the way of tourism, and begin to pursue the experience in the process of tourism, the era of experience economy has come, to obtain the sustainable development of tourism economy. We must pay attention to the development of the experience economy of tourism. Chengkou is located in the heartland of Daba Mountain. The tourism economy is developing rapidly in recent years. The problem I want to study in this paper is how to develop the tourism of Chengkou under the guidance of experience economy. On the basis of domestic and foreign research, the author mainly uses literature analysis, field investigation and ASEB analysis based on the experience economy, ecological experience and ecotourism of tourism. First of all, the background of Chengkou tourism development trend is studied. Chengkou is one of the key areas of national ecological barrier, and is also the most important ecological conservation area in northeast Chongqing and Chongqing, which has a good ecological environment foundation and rich cultural resources. Tourism development has the advantage of comprehensive resources. Using ASEB analysis method to analyze the development of ecotourism in Chengkou, the results show that the development of ecotourism in Chengkou has some advantages, but the ecological bright spot is not prominent, the degree of recognition is low, and there are some problems in the development of pure ecotourism. The direction of tourism development in Chengkou, which is guided by experience economy, is based on ecological environment, based on ecological experience, and integrated with regional culture and fashion culture, so that ecological experience, amorous feelings experience and fashion experience can be combined. To realize the overall development of Chengkou tourism. The development of experience economy in Chengkou tourism should realize three goals: to protect the ecological environment and realize the value of ecological experience; to integrate tourism resources and develop tourism economy; to break through the experience economy and to stimulate regional development. The key to the development of experience economy lies in the extraction of experience theme, the planning of experience project and the construction of experience atmosphere. Therefore, starting from the three elements of experience economy development, taking four different tourist destinations as examples, the author discusses four kinds of experience economic development mode of Chengkou guided by different resource types. This study theoretically studies the breakthrough and development mode of experience economy of tourism based on ecological environment, to a certain extent, it is the enrichment of the research system of tourism experience economy, and from the practical point of view, It has certain guidance and reference significance to the experience economy development of Chengkou tourism.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

【参考文献】