潍坊市杨家埠村乡村旅游发展研究

发布时间：2018-08-04 18:58

【摘要】：当前,纵观世界发达国家,乡村旅游正在被越来越多的旅游者所青睐,己成为旅游业的重要组成部分。我国乡村旅游虽然起步迟,但发展迅速,尤其是1999年实行“黄金周”假期以来,乡村旅游开发骤然升温。但是由于我国乡村旅游尚处于初始发展阶段,仍旧缺乏相对比较成熟的理论指导,在实际操作过程中,也存在着一些制约发展的因素和问题,影响了乡村旅游健康、持续发展。本文以潍坊市杨家埠村为实例,就如何引导乡村旅游走上可持续发展道路问题进行探讨,试图为杨家埠未来发展中进一步开发乡村旅游产业提供一些参考。首先,在乡村旅游已有研究成果的基础上,从乡村旅游的概念、特征、产生与发展、国内外发展概况等方面,对乡村旅游进行了系统性分析。综述了国内外乡村旅游研究的状况;界定了乡村旅游的概念,明确了乡村旅游与生态旅游、农业旅游、农家乐等旅游形式的区别。其次,基于市场调查的基础上,通过利用SWOT分析方法着重分析了潍坊市乃至山东省内人们对乡村旅游的态度、了解状况以及消费偏好;分析了杨家埠乡村旅游的现状,指出杨家埠乡村旅游存在的问题:乡村旅游创新能力不足、乡村旅游人力资源匮乏、乡村旅游区域联动乏力、文化底蕴缺乏深层次挖掘、景区后续建设不足,资源闲置浪费、乡村旅游产业链条短,与其他产业缺乏联动、产品项目单一,未能实现差异互补、部分乡村环境不够美观,景区卫生条件较差等问题。再次,结合综合影响因素,提出了推进杨家埠乡村旅游发展的总体思路,具体指出了杨家埠乡村旅游产业组织发展策略是发展特色资源,深化特色经营、集中培育优势资源,实现专业化发展、提升综合实力,进行整体推进的乡村生态旅游资源开发模式。最后提出针对潍坊市杨家埠村乡村旅游发展的对策建议:发展低碳乡村旅游,进一步实现乡村旅游低碳发展、发展创意乡村旅游,将创意转变为经济效益、培育人力资源优势,提升经营管理水平、加大对风筝、年画品牌特色的塑造,全面发挥辐射带动、实施区域乡村旅游联动、加强潍坊市杨家埠村基础设施建设,为乡村旅游发展保驾护航、落实国家主体功能区划分,开发与保护同步进行、延伸乡村旅游产业链条,带动整体经济效益提升以及深化多方位的融资渠道,保证景区建设持续跟进。
[Abstract]:At present, rural tourism is favored by more and more tourists in developed countries and has become an important part of tourism. Although China's rural tourism started late, it has developed rapidly. Especially since the "Golden week" holiday was implemented in 1999, the development of rural tourism has suddenly increased. However, rural tourism in China is still in the initial stage of development, still lack of relatively mature theoretical guidance, in the actual operation process, there are also some factors and problems restricting the development of rural tourism, affecting the healthy and sustainable development of rural tourism. Taking Yangjiabu Village of Weifang City as an example, this paper discusses how to guide rural tourism to the path of sustainable development, and attempts to provide some references for the further development of rural tourism industry in the future development of Yang Jiabu. First of all, on the basis of the existing research results of rural tourism, this paper makes a systematic analysis of rural tourism from the aspects of the concept, characteristics, production and development of rural tourism, and the general situation of development at home and abroad. This paper summarizes the research status of rural tourism at home and abroad, defines the concept of rural tourism, and clarifies the difference between rural tourism and ecotourism, agricultural tourism, and so on. Secondly, on the basis of market research, through the use of SWOT analysis method focused on the Weifang City and even Shandong Province people's attitude to rural tourism, understanding of the situation and consumption preferences, the analysis of the current situation of Yangjiabu rural tourism, It points out the problems existing in Yangjiabu's rural tourism, such as insufficient innovative ability of rural tourism, lack of human resources in rural tourism, weak linkage of rural tourism regions, lack of deep excavation of cultural background, insufficient follow-up construction of scenic spots and waste of idle resources. The chain of rural tourism industry is short, lack of linkage with other industries, single product items, failure to realize the complementary differences, some rural environment is not beautiful enough, the sanitation conditions of scenic spots are poor, and so on. Thirdly, combined with the comprehensive influence factors, this paper puts forward the general idea of promoting the development of Yangjiabu rural tourism, and points out specifically that the development strategy of Yangjiabu rural tourism industry organization is to develop the characteristic resources, deepen the characteristic management, and focus on cultivating the superior resources. Realize the specialized development, enhance the comprehensive strength, carry on the overall promotion of the rural ecotourism resources development model. Finally, it puts forward the countermeasures and suggestions for the development of rural tourism in Yangjiabu Village of Weifang City: develop low-carbon rural tourism, further realize the low-carbon development of rural tourism, develop creative rural tourism, transform creativity into economic benefits, and cultivate the advantages of human resources. To enhance the level of management and management, to increase the creation of the brand characteristics of kites and New year paintings, to give full play to the radiation drive, to implement regional rural tourism linkage, to strengthen the infrastructure construction of Yangjiabu Village in Weifang City, and to provide protection for the development of rural tourism. Implementing the division of national main function areas, developing and protecting simultaneously, extending the chain of rural tourism industry, promoting the overall economic benefit and deepening the multi-directional financing channels, ensuring the continuous follow-up of the construction of scenic spots.
【学位授予单位】：山东农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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