上杭县农家乐旅游开发研究

发布时间：2018-08-11 14:10

【摘要】：随着经济社会快速发展,人民生活水平提高,社会节奏加快和社会压力加大,人们越来越热衷于回到农村,亲近自然,农家乐旅游作为一种新型农业休闲旅游应运而生。农家乐旅游以吃农家饭、住农家屋、干农家活、享农家乐为主要特征,让人们于轻松、休闲的田园生活中体验原汁原味的农家生活。农家乐旅游是经济、社会、文化发展到一定阶段的产物,是农业产业结构调整、城乡消费结构升级换代的一种自然现象,对于增加农民收入、推动农村经济发展、调整农村单一经济、建设社会主义新农村和完善旅游市场具有重要作用。上杭县是福建省龙岩市7个县(市、区)之一,位于福建省西南部,是著名苏区、客家祖地、建筑之乡、黄金宝地、旅游胜地、冠军摇篮。本文以上杭县农家乐旅游为研究对象,在参阅大量国内外相关文献研究的基础上,分析了农家乐旅游产生的背景、意义及国内外主要研究方向和成果,通过对上杭县农家乐旅游景点的实地勘察等方式,对上杭县农家乐旅游进行了较为深入的研究。全文分为六部分,其中,第一部分绪论,阐明了本文研究背景、研究意义、国内外研究现状等。第二部分主要概括了上杭县县情特点及上杭县农家乐旅游开发现状。第三部分用SWOT分析方法对上杭县农家乐旅游开发的优势、劣势、机遇和挑战进行研究。第四部分举例研究。第五部分对上杭县农家乐旅游开发提出基本思路和对策。第六部分为结论。通过研究,本文认为上杭县农家乐旅游已具备一定的基础,具有一定的特色及优势,通过政府引导,群众参与,准确定位,合理规划,加大宣传,开发特色,营造良好的发展环境等方法,上杭县农家乐旅游具有很大的发展前景。
[Abstract]:With the rapid development of economy and society, the improvement of people's living standard, the quickening of social rhythm and the increasing of social pressure, people are more and more eager to return to the countryside and get close to nature. The main characteristics of Nongjiale tourism are to eat peasant food, live in farm house, do farm work and enjoy farm joy, so that people can experience authentic rural life in relaxed and leisure rural life. Nongjiale tourism is the product of economic, social and cultural development to a certain stage. It is a natural phenomenon resulting from the adjustment of agricultural industrial structure and the upgrading of urban and rural consumption structure. It can increase the income of farmers and promote the development of rural economy. Adjusting the rural single economy, building a new socialist countryside and perfecting the tourism market play an important role. Shanghang County is one of 7 counties (cities, districts) in Longyan City, Fujian Province. It is located in the southwest of Fujian Province. It is a famous Soviet area, Hakka ancestral land, hometown of architecture, golden treasure, tourist resort, champion cradle. On the basis of consulting a large number of domestic and foreign literatures, this paper analyzes the background, significance, main research direction and achievements of Nongjiale tourism in Shanghang County. Through the field investigation of the Nongjiale tourist attractions in Shanghang County, this paper makes a deep research on the Nongjiale tourism in Shanghang County. The thesis is divided into six parts, the first part is introduction, which clarifies the research background, significance, research status at home and abroad. The second part mainly generalizes the characteristics of Shanghang County and the present situation of Nongjiale Tourism Development in Shanghang County. In the third part, the advantages, disadvantages, opportunities and challenges of the development of Nongjiale tourism in Shanghang County are studied by using SWOT analysis method. The fourth part is an example study. In the fifth part, the author puts forward the basic ideas and countermeasures for the development of Nongjiale tourism in Shanghang County. The sixth part is the conclusion. Through the research, this article thinks that the Shanghang County Nongjiale tourism already has certain foundation, has the certain characteristic and the superiority, through the government guidance, the masses participation, the accurate localization, the reasonable plan, the enhancement propaganda, the development characteristic, Construction of good development environment and other methods, Shanghang County Nongjiale tourism has a great development prospects.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F323.4

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