重庆市旅游业竞争力评价及提升对策研究
发布时间：2018-08-11 16:28
【摘要】：重庆,是中国经济发展的重要地区,2014-2016年重庆GDP增速连续12个季度排名全国第一;2016年,重庆旅游总收入达2645.21亿元,同比增长17.5%,2014年与2015年重庆旅游总收入增速连续保持在12%以上,可见重庆市旅游业增速强劲。但在全国,重庆市旅游业经济总量却处于中等偏下的水平。如何在机遇与挑战并存的情况下,保持重庆市旅游业强劲的增速并使重庆市旅游业总量持续提升,探讨“重庆旅游业竞争力提升”问题便十分必要。本文从产业竞争力理论和旅游经济理论入手,在借鉴国内外旅游业竞争力研究成果和总结我国产业发展独特性的基础上,提出区域旅游业竞争力是由潜在竞争力、支持竞争力和业绩竞争力三者共同作用而成的,最终表现为旅游业综合竞争力。进一步构建区域旅游业竞争力理论分析框架与评价指标体系,以2014年中国大陆31个省份的23个旅游指标数据为样本,利用客观赋权的熵权法结合逼近最优解综合排序的TOPSIS法,借助R·Studio分析工具,定量分析了全国的旅游业发展情况,并从多个角度对重庆旅游业竞争力进行了比较分析。本文研究发现,对旅游业综合竞争力影响较大的指标依次是接待国际旅游人数(0.2164)、旅游外汇收入(0.0864)、旅游资源密度(0.0612)、旅游就业人数占总就业人数(0.0541)、第三产业占GDP比重(0.0467)。通过对中国大陆31个省份旅游竞争力的评价和分析来看,重庆市旅游潜在竞争力排名第17,旅游支持竞争力排名第8,旅游业绩竞争力排名第18,旅游综合竞争力排名第13。总体而言,重庆市只有旅游支持竞争力处于上游水平,潜在竞争力和竞争力在全国范围内皆处于中下游的水平。在西部十二个省中,重庆市旅游业综合竞争力排名第3;在长江经济带的十一个省中,重庆市旅游业综合竞争力排名第7;与北京、上海和天津三个直辖市相比,重庆市旅游业各方面都排在最后。最后,通过对重庆市旅游业全方位多角度的对比结果,分析出重庆市旅游业具有的优势和劣势,找出影响重庆旅游业发展的制约因素,挖掘出提升重庆市旅游产业竞争力的着力点,提出培育和提升重庆市旅游业竞争力的方法和建议,为重庆市旅游产业的发展与完善提供有益的参考。
[Abstract]:Chongqing, an important region of China's economic development, ranked first in China for 12 consecutive quarters in terms of GDP growth in 2014-2016. In 2016, Chongqing's total tourism revenue reached 264.521 billion yuan, up 17.5 percent from the same period a year earlier. In 2014 and 2015, the growth rate of Chongqing's total tourism revenue was maintained at more than 12 percent in a row. Visible Chongqing tourism growth rate is strong. But in the whole country, Chongqing tourism economy gross quantity is in the middle inferior level. How to maintain the strong growth rate of Chongqing's tourism industry and make the total tourism volume of Chongqing continuously improve under the condition of co-existence of opportunities and challenges, it is necessary to probe into the issue of "enhancing the competitiveness of Chongqing's tourism industry". Based on the theories of industrial competitiveness and tourism economy, and on the basis of the research results of tourism competitiveness at home and abroad and on the basis of summing up the unique characteristics of China's industrial development, this paper points out that regional tourism competitiveness is based on potential competitiveness. Support competitiveness and performance competitiveness of the three combined action, the final performance of the tourism comprehensive competitiveness. Furthermore, the theoretical analysis framework and evaluation index system of regional tourism competitiveness are constructed. Based on 23 tourism index data from 31 provinces in mainland China in 2014, the objective weighting entropy weight method combined with the TOPSIS method, which approximates the optimal comprehensive ranking, is used. With the help of R Studio analysis tool, this paper quantitatively analyzes the development of tourism industry in China, and makes a comparative analysis on the competitiveness of Chongqing tourism industry from several angles. In this paper, the author finds that the most influential indexes to the comprehensive competitiveness of tourism are the number of international tourists (0.2164), the foreign exchange income (0.0864), the density of tourism resources (0.0612), the employment of tourism (0.0541), and the proportion of tertiary industry (0.0467) in GDP. According to the evaluation and analysis of tourism competitiveness of 31 provinces in mainland China, Chongqing is ranked 17th in tourism potential competitiveness, 8th in tourism support competitiveness, 18th in tourism performance competitiveness and 13th in tourism comprehensive competitiveness. Overall, Chongqing only has tourism support competitiveness in the upstream level, potential competitiveness and competitiveness in the national scope are in the middle and lower reaches of the level. Of the 12 provinces in the west, Chongqing ranks 3rd in the comprehensive competitiveness of tourism; in the 11 provinces in the Yangtze economic belt, Chongqing ranks seventh in the overall competitiveness of tourism; compared with the three municipalities directly under the Central Government of Beijing, Shanghai and Tianjin, All aspects of Chongqing's tourism industry are at the bottom. Finally, through the comparative results of Chongqing tourism from all aspects and multiple angles, this paper analyzes the advantages and disadvantages of Chongqing tourism, and finds out the restrictive factors that affect the development of Chongqing tourism. In order to provide a useful reference for the development and improvement of Chongqing's tourism industry, the author puts forward the methods and suggestions to foster and promote the competitiveness of Chongqing's tourism industry.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
本文编号：2177573
[Abstract]:Chongqing, an important region of China's economic development, ranked first in China for 12 consecutive quarters in terms of GDP growth in 2014-2016. In 2016, Chongqing's total tourism revenue reached 264.521 billion yuan, up 17.5 percent from the same period a year earlier. In 2014 and 2015, the growth rate of Chongqing's total tourism revenue was maintained at more than 12 percent in a row. Visible Chongqing tourism growth rate is strong. But in the whole country, Chongqing tourism economy gross quantity is in the middle inferior level. How to maintain the strong growth rate of Chongqing's tourism industry and make the total tourism volume of Chongqing continuously improve under the condition of co-existence of opportunities and challenges, it is necessary to probe into the issue of "enhancing the competitiveness of Chongqing's tourism industry". Based on the theories of industrial competitiveness and tourism economy, and on the basis of the research results of tourism competitiveness at home and abroad and on the basis of summing up the unique characteristics of China's industrial development, this paper points out that regional tourism competitiveness is based on potential competitiveness. Support competitiveness and performance competitiveness of the three combined action, the final performance of the tourism comprehensive competitiveness. Furthermore, the theoretical analysis framework and evaluation index system of regional tourism competitiveness are constructed. Based on 23 tourism index data from 31 provinces in mainland China in 2014, the objective weighting entropy weight method combined with the TOPSIS method, which approximates the optimal comprehensive ranking, is used. With the help of R Studio analysis tool, this paper quantitatively analyzes the development of tourism industry in China, and makes a comparative analysis on the competitiveness of Chongqing tourism industry from several angles. In this paper, the author finds that the most influential indexes to the comprehensive competitiveness of tourism are the number of international tourists (0.2164), the foreign exchange income (0.0864), the density of tourism resources (0.0612), the employment of tourism (0.0541), and the proportion of tertiary industry (0.0467) in GDP. According to the evaluation and analysis of tourism competitiveness of 31 provinces in mainland China, Chongqing is ranked 17th in tourism potential competitiveness, 8th in tourism support competitiveness, 18th in tourism performance competitiveness and 13th in tourism comprehensive competitiveness. Overall, Chongqing only has tourism support competitiveness in the upstream level, potential competitiveness and competitiveness in the national scope are in the middle and lower reaches of the level. Of the 12 provinces in the west, Chongqing ranks 3rd in the comprehensive competitiveness of tourism; in the 11 provinces in the Yangtze economic belt, Chongqing ranks seventh in the overall competitiveness of tourism; compared with the three municipalities directly under the Central Government of Beijing, Shanghai and Tianjin, All aspects of Chongqing's tourism industry are at the bottom. Finally, through the comparative results of Chongqing tourism from all aspects and multiple angles, this paper analyzes the advantages and disadvantages of Chongqing tourism, and finds out the restrictive factors that affect the development of Chongqing tourism. In order to provide a useful reference for the development and improvement of Chongqing's tourism industry, the author puts forward the methods and suggestions to foster and promote the competitiveness of Chongqing's tourism industry.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
【参考文献】
相关期刊论文 前10条
1 张捷雷;;基于综合指标体系的省级旅游服务贸易竞争力研究——以浙江省为例[J];浙江学刊;2017年01期
2 马才巍;Norman Au;;中国一线城市旅游竞争力实证及空间分异[J];东南学术;2016年05期
3 刘中艳;罗琼;;省域城市旅游竞争力测度与评价——以湖南省为例[J];经济地理;2015年04期
4 许贤棠;胡静;刘大均;;中国省域旅游业的竞争力评价及空间格局[J];经济管理;2015年04期
5 焦爱丽;李诚固;;东北地区旅游产业竞争力研究[J];经济纵横;2015年04期
6 陈绍友;常娟;;西部旅游发展战略思考[J];重庆师范大学学报(哲学社会科学版);2015年01期
7 吴开军;;旅游研究在国内的发展历程——基于1986～2012年《旅游学刊》载文的统计分析[J];经济管理;2014年04期
8 赵树宽;刘冠宏;;农业竞争力理论范式探讨[J];当代经济研究;2013年05期
9 郭海湘;陈丽;刘龙辉;龙维;;基于TOPSIS法的城市竞争力比较研究——以珠江三角洲城市群为例[J];华东经济管理;2013年01期
10 朱应皋;丁巧玲;朱志伟;;苏南城市旅游竞争力研究[J];南京财经大学学报;2012年05期
相关博士学位论文 前4条
1 邢向阳;城市旅游业竞争力评价研究[D];西北大学;2014年
2 刘春济;我国旅游产业结构优化研究[D];华东师范大学;2014年
3 张秀华;我国旅游产业国际竞争力研究[D];哈尔滨工程大学;2009年
4 易丽蓉;区域旅游产业竞争力模型及区域旅游产业“竞合”模式研究[D];重庆大学;2007年
相关硕士学位论文 前2条
1 常娟;重庆市旅游业发展与城镇化的关联性研究[D];重庆师范大学;2015年
2 吴奇勇;福建省旅游产业竞争力评价研究[D];中北大学;2011年
，本文编号：2177573
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2177573.html
