以荷文化为主题的金湖县农业旅游开发研究

发布时间：2018-08-18 17:35

【摘要】：随着文化开发新时代的到来,现代经济社会发展的根本趋势将以经济与文化一体化的态势为主。城市化在其发展过程中一系列的弊端逐渐显现,尤其凸显在城市居民公共绿化面积及休闲活动场所的占有率等方面。在工业化、城市化加快的进程中,市民可以支配的休闲时间越来越多,为了减小工作的压力,人们普遍选择到农村去,这是人们顺从内心要求的结果。顺应时代发展的趋势,农业旅游应运而生,让旅游目的地的社会、经济、环境共同发展,体现人类与自然的和谐之美,成为农村经济发展新的增长点。在工业化、城市化加快的进程中,工业污染迫使我们重新思考发展之路是否只有发展工业这条华山之路,挥之不去的雾霾让我们更为渴望青山绿水的田园旅游。沿袭6000余年的荷文化充分体现了人的理性、素养的内在表现。“荷藕之乡”的金湖将蕴含深厚的荷文化和当地优秀的人的精神结合起来,举办了十多届“荷花节”,带动了当地农业旅游事业的发展,并逐渐形成自己以荷文化为主题特色的农业旅游的发展。在发展过程中,对现有自然和文化资源的整合利用不到位导致当地农业旅游节点分散的问题日益突出。在这种形势下,我们思考用文化作为一条主线将散落的珍珠串联起来。而文化的内涵是什么呢,各种解释和定义大多晦涩难懂,美国文化人类学家克利福德·格尔茨在其《文化的阐释》一书中惜墨如金的阐述了文化的内涵："web of meaning",原来文化的本意就是意义之网,让我们借用历代文人墨客咏荷的生花妙笔将我们显得散乱的农业旅游节点精心雕琢后织入一张意义之网,原本散乱的点带着浓浓的文化韵味给人以高层次的享受,所以加快发展金湖县以荷文化为主题的农业旅游,具有十分重要的现实和理论意义。本文主要分析了淮安市金湖县以荷文化为主题的农业旅游发展的特色和优势,提出了金湖农业旅游发展的一些建议和措施。内容由以下几部分组成：第一部分：属于全文绪论,对研究的背景和意义进行叙述,作出了了相关的研究综述。提出了本文以金湖县荷文化为主题的农业旅游发展为研究内容,通过文献研究,实地考察,对金湖县的农业旅游现状进行诊断并提出改进方案。第二部分：是对农业旅游及农业旅游开发的概念界定。明确农业旅游的农业性、生态性、娱乐性和季节性等特点、了解农业旅游以特色化、市场导向和谋求综合效益等开发原则；生态、经济、教育和观光等功能；掌握可持续发展理论、供需理论和旅游地生命周期理论等相关理论借鉴。第三部分：是对金湖县农业旅游开发现状的描述和总体评价。介绍金湖县的区位、气候、经济条件等基本情况、自然资源、道路交通和主要旅游资源。现有的农业旅游节庆与景观相结合的开发模式与观光、参与和购物为主的旅游内容。第四部分：在现有资源和现有开发状况的基础上的分析,进行金湖县农业旅游开发的SWOT分析。优势体现在周边旅游资源丰富,荷文化底蕴深厚,自然环境优越,具有发展乡村旅游良好的自然地理区位和客源市场条件。劣势表现为旅游发展起步晚,旅游季节性明显,发展受到限制,旅游基础设施建设相对薄弱。也有参与农业旅游的消费群体巨大,假日制度的改革为农业旅游发展提供了可能等机遇。而相邻县、镇特色产业发展势头强劲,构成威胁。相邻的盱眙县、洪泽县同质化的旅游开发对金湖县农业旅游发展具有一定威胁。应整合各自特色资源,联合打造区域性旅游品牌。第五部分：进行金湖县农业旅游游客调查问卷的处理与分析。对问卷进行设计,数据进行统计和处理。在游客定位、重点建设项目,特色产品打造等方面的改进提供数据支撑。第六部分：在数据分析的基础上,进一步明确金湖旅游开发的定位。突出荷文化本土特色,从农业旅游开发由荷景观、荷人文和荷产品三个方面展开。重点打造集观光、休闲、度假、教育、餐饮、娱乐功能于一身,造依托金湖自然景观和人文历史的生态水乡湿地农业休闲旅游区。第七部分：金湖农业旅游开发的功能定位和功能分区。将以荷文化为主题的农业旅游形象定位为：“荷乡金湖、尧帝故里；走进绿色金湖,共享和风水蕴”。将以荷文化为主题的农业旅游功能分区为：“一城三点两线一带”。根据各景区的功能定位,力争建成4A级旅游景区2个,形成12大景观系列和10大特色旅游产品。第八部分：主要从文化挖掘、景观打造和产品设计三方面进行重点项目建设。文化挖掘和展示主要对金湖县大佛寺复建和老城区改造；景观打造主要对荷花荡景区科学规划,加强景区改造,建成园林式景观,在高邮湖边建主题式度假村,提高旅游接待能力；产品设计主要针对荷花和莲藕,提高荷花的观赏性和莲藕的优质高产栽培技术,为荷花的产业化开发提供必备的条件。第九部分：政策建议和保障措施。提出了加强组织领导建立有效的运行机制；制定优惠政策,强力推进旅游招商；广为宣传,积极拓宽农业旅游客源市场；加强对旅游市场的管理,提升农业旅游服务的整体形象等建议。
[Abstract]:With the arrival of a new era of cultural development, the fundamental trend of modern economic and social development will be the trend of economic and cultural integration. Urbanization in its development process a series of drawbacks gradually emerged, especially highlighting the public green area of urban residents and the occupancy rate of leisure activities. In order to reduce the pressure of work, people generally choose to go to the countryside, which is the result of people's obedience to their inner demands. In line with the trend of the times, agricultural tourism emerges as the times require, so that the social, economic and environmental development of tourism destinations, reflecting the harmony between mankind and nature. In the process of industrialization and urbanization, industrial pollution forces us to rethink whether the only way to develop is to develop industry. The lingering haze makes us more eager for pastoral tourism with green mountains and rivers. Golden Lake, the hometown of lotus root, combines the profound lotus culture with the spirit of the local outstanding people and holds more than ten "lotus flower festivals", which promotes the development of local agricultural tourism and gradually forms the development of agricultural tourism with the theme of lotus root culture. In this situation, we are thinking about using culture as a main line to connect the scattered pearls. What is the connotation of culture? Most of the explanations and definitions are obscure. Clifford, American cultural anthropologist In his book Interpretation of Culture, De Gertz elaborates on the connotation of culture in a golden tone: "web of meaning". The original meaning of culture is the web of meaning. Let's borrow the flowering brush of literati singing lotus to carve our seemingly scattered agricultural tourism nodes into a web of meaning, which is originally scattered. It is of great practical and theoretical significance to speed up the development of agricultural tourism with the theme of Dutch culture in Jinhu County because of its rich cultural charm. This paper mainly analyzes the characteristics and advantages of the development of agricultural tourism with the theme of Dutch culture in Jinhu County of Huaian City, and puts forward the development of agricultural tourism in Jinhu County. Some suggestions and measures. The content is composed of the following parts: The first part is the introduction of the full text, which describes the background and significance of the study, and makes a related research summary. The second part is to define the concept of agricultural tourism and agricultural tourism development. Define the agricultural, ecological, entertainment and seasonal characteristics of agricultural tourism, understand the development principles of agricultural tourism with characteristics, market orientation and seeking comprehensive benefits; ecology, economy, education and tourism. The third part is the description and overall evaluation of the status quo of agricultural tourism development in Jinhu County. It introduces the basic situation of location, climate, economic conditions, natural resources, road traffic and main tourism resources in Jinhu County. The fourth part: The SWOT analysis of agricultural tourism development in Jinhu County is carried out on the basis of the existing resources and the existing development situation. There are good geographical location and source market conditions for developing rural tourism. The disadvantages are that the development of tourism starts late, the seasonality of tourism is obvious, the development is restricted, and the infrastructure of tourism is relatively weak. In the adjacent counties, the development momentum of the town's characteristic industries is strong, which poses a threat. The homogenization of tourism development in the adjacent Xuyi and Hongze counties has a certain threat to the development of agricultural tourism in Jinhu County. The sixth part: on the basis of data analysis, further clarify the positioning of tourism development in Jinhu Lake, highlight the local characteristics of Dutch culture, from agricultural tourism development to Dutch landscape, Dutch. Humanities and Dutch products in three aspects. Focus on creating a tourism, leisure, vacation, education, catering, entertainment functions in one, relying on the natural scenery of Lake Jinhu and human history of ecological watery wetland agricultural leisure tourism zone. Part VII: Jinhu agricultural tourism development function positioning and functional zoning. Dutch culture as the theme of Agriculture The tourism image is positioned as "Golden Lake, the hometown of Emperor Yao; Golden Lake, Green Lake, Sharing and Geomantic Reserve". The agricultural tourism function area with the theme of Dutch culture is divided into "one city, three points, two lines and one area". According to the functional orientation of each scenic area, two 4A-class tourist attractions are strived to be built, forming 12 landscape series and 10 characteristic tourist products. The eighth part: mainly from the cultural excavation, landscape building and product design three aspects of the key project construction. Cultural excavation and display of Jinhu County, the restoration of the Great Buddhist Temple and the old urban transformation; Landscape building mainly on the lotus scenic area of scientific planning, strengthening the transformation of scenic areas, the construction of garden-style landscape, the construction of a theme resort near the Gaoyou Lake. The product design mainly aims at the lotus and lotus root, improves the ornamental value of lotus and the high-yield cultivation techniques of lotus root, and provides the necessary conditions for the industrialization development of lotus. We should vigorously promote tourism investment, publicize widely, actively expand the market of agricultural tourism, strengthen the management of the tourism market, and enhance the overall image of agricultural tourism services.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327

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