九龙县藏彝走廊旅游产品深度开发研究

发布时间：2018-08-20 14:36

【摘要】：现代经济的高速发展并未给城市人们带来放松感，反而更容易紧张疲惫，人们渴望得到身体与心灵的自由，而旅游正符合人们渴望返朴归真的诉求。随着人们生活及观念的改变，人们对旅游的需求不再停留在观光浏览的层次，而是出现了“求新求异”以及注重“体验性”的需求特点。而民族地区具有异域自然地貌、原汁原味民俗风情、热情好客的民族友人这些特点，受到人们返朴归真旅游的青睐。民族地区的旅游资源具有真实性、原始性特点，而且民族文化底蕴温厚，与主流文化相比异质化强，正符合人们求新求异、回归自然的旅游需求，成为了近年来旅游的新热。藏彝走廊是费孝通先生提出的一个历史---民族区域概念，走廊范围覆盖我国西部大部分地区，藏彝走廊作为历史、民族区域在自然景观以及人文景观上都具有民族地区的特色。由于我国少数民族地区大多分部在西部，而且受到西部地形地貌以及海拔气候的影响，形成了品质较高的自然旅游资源以及独特而又丰富的人文旅游资源。至从费孝通教授在二十世纪八十年代前后提出藏彝走廊概念以来，研究学者前仆后继，而且不断的扩大研究领域，而结合近几年保护民族文化意识的提高、民族文化开发利用以及文化产业的发展的兴起，又掀起了国内外学者对藏彝走廊及民族地区旅游研究的热潮，藏彝走廊地区旅游也迎来了新的发展机遇。而大多学者们对藏彝走廊的研究多集中在民族史学、民族学、民俗学、语言学、地理学等方面，而对藏彝走廊这个民族地区的旅游、旅游资源类型、旅游产品开发的研究比较少。然而对藏彝走廊这一民族地区旅游、旅游产品的开发不仅有利于对藏彝走廊文化的传承与保护，而且对民族地区旅游业的发展、经济发展更是具有巨大的推动力。基于此目的，本文在研究藏彝走廊、民族地区旅游、旅游产品开发等相关理论综述的基础上，对藏彝走廊的概念以及民族地区旅游、民族地区旅游产品的概念作了界定，归纳出民族地区旅游以及藏彝走廊文化特点，以甘孜州九龙县为例，从区位条件分析、旅游资源统计及评价、该区位的竞合方面进行了分析，在此基础上从藏彝走廊文化挖掘、藏彝走廊的文化价值及旅游产品组合优化方面对九龙县旅游产品进行了核心提升，并从旅游形象重构、旅游服务质量完善等方面对民族地区的旅游产品进行了深度开发。最后，总结出九龙县旅游产品深度开发对策。本文深入分析藏彝走廊文化特色，把九龙县作为实证案例分析，总结出九龙县藏彝走廊文化特色，并在充分挖掘九龙藏彝走廊文化内涵的基础上，提出了文化旅游产品的开发思路，总结出旅游产品的开发对策，，为九龙县旅游业、旅游产品的开发提出了理论依据。也希望能对具有藏彝走廊特色的其它民族地区旅游产品的开发提供经验借鉴，以及对民族文化保护方面提供理论依据。
[Abstract]:The rapid development of modern economy has not brought a sense of relaxation to urban people, but is more likely to be tense and exhausted. People are eager for physical and mental freedom. Tourism is in line with the people's desire to return to simplicity and simplicity. The ethnic minority areas have the characteristics of exotic natural landforms, original folk customs, and warm and hospitable national friends, which are favored by people to return to the simple and natural tourism. Compared with the mainstream culture, heterogeneity is strong, which is in line with people's demand for novelty and differentiation and return to nature. It has become a new hot spot of tourism in recent years.
The Tibetan-Yi Corridor is a historical-regional concept put forward by Mr. Fei Xiaotong. The corridor covers most of the western part of China. As a history, the Tibetan-Yi Corridor has the characteristics of ethnic areas in both natural landscape and cultural landscape. Since Professor Fei Xiaotong put forward the concept of the Tibetan-Yi Corridor around the 1980s, scholars have been successively studying the Tibetan-Yi Corridor, and have been expanding their research fields in combination with the protection of ethnic culture in recent years. The enhancement of cultural consciousness, the development and utilization of ethnic cultures and the rise of cultural industries have aroused the upsurge of domestic and foreign scholars in the study of Tibetan-Yi Corridor and tourism in ethnic areas. Tourism in Tibetan-Yi Corridor has also ushered in new opportunities for development. However, the development of tourism products in the Tibetan-Yi Corridor is not only conducive to the inheritance and protection of Tibetan-Yi Corridor culture, but also to the development of tourism in ethnic areas. Economic development is also a great driving force.
Based on the study of the Tibetan-Yi Corridor, tourism in minority areas, tourism product development and other related theories, this paper defines the concept of Tibetan-Yi Corridor, tourism in minority areas and tourism products in minority areas, sums up the characteristics of tourism in minority areas and the cultural characteristics of Tibetan-Yi Corridor, taking Jiulong County in Ganzi Prefecture as an example, from the perspective of tourism in minority areas and tourism products in minority areas. Based on the analysis of location conditions, statistics and evaluation of tourism resources, and the analysis of competition and cooperation in this area, the paper upgrades the core of tourism products in Kowloon County from the aspects of cultural excavation of the Tibetan-Yi Corridor, cultural value of the Tibetan-Yi Corridor and optimization of tourism product mix, and reconstructs the image of tourism and improves the quality of tourism services. The tourism products in ethnic minority areas have been developed in depth. Finally, the Countermeasures for further development of tourism products in Jiulong County have been summarized.
This paper analyzes the cultural characteristics of the Tibetan-Yi Corridor in depth, takes Jiulong County as a case study, summarizes the cultural characteristics of the Tibetan-Yi Corridor in Jiulong County, and puts forward the development ideas of cultural tourism products on the basis of fully tapping the cultural connotation of the Tibetan-Yi Corridor in Jiulong County, and sums up the Countermeasures for the development of tourism products in Jiulong County. It also hopes to provide experience and reference for the development of tourism products in other ethnic areas with the characteristics of the Tibetan-Yi Corridor and theoretical basis for the protection of ethnic culture.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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