云南旅游企业跨国经营的进入方式分析
发布时间：2018-08-20 18:21
【摘要】：云南旅游企业在国内业界具备一定竞争实力,但在跨国经营方面尚处于管理技术、经验和渠道等都相对匮乏的发展初期,在旅游目的地影响力有限,因此其在开展跨国经营业务时,必然面临东道国企业和国际著名旅游跨国集团的竞争优势压制。在此背景下,通过分析云南城投、世博集团、云南旅游投资公司和诺仕达集团四家开展旅游业务的云南企业的特点,提出绿地投资、股权投资和战略联盟(基于产业链的视角构建战略联盟、与著名旅游集团构建战略联盟和与东道国企业构建战略联盟)等跨国经营的进入方式。
[Abstract]:Yunnan tourism enterprises have a certain competitive strength in the domestic industry, but they are still in the early stage of relatively lacking management technology, experience and channels in transnational management, and have limited influence in tourism destinations. Therefore, it is bound to face the competitive advantage suppression of host country enterprises and international famous tourism transnational groups. In this context, by analyzing the characteristics of four Yunnan enterprises engaged in tourism business, such as Yunnan City Investment Corporation, World Expo Group, Yunnan Tourism Investment Company and Norstad Group, this paper puts forward the green investment. Equity investment and strategic alliance (strategic alliance based on industrial chain, strategic alliance with famous tourism groups and strategic alliance with host country enterprises).
【作者单位】： 云南财经大学经济研究院;
【分类号】：F592.6
，
本文编号：2194572
[Abstract]:Yunnan tourism enterprises have a certain competitive strength in the domestic industry, but they are still in the early stage of relatively lacking management technology, experience and channels in transnational management, and have limited influence in tourism destinations. Therefore, it is bound to face the competitive advantage suppression of host country enterprises and international famous tourism transnational groups. In this context, by analyzing the characteristics of four Yunnan enterprises engaged in tourism business, such as Yunnan City Investment Corporation, World Expo Group, Yunnan Tourism Investment Company and Norstad Group, this paper puts forward the green investment. Equity investment and strategic alliance (strategic alliance based on industrial chain, strategic alliance with famous tourism groups and strategic alliance with host country enterprises).
【作者单位】： 云南财经大学经济研究院;
【分类号】：F592.6
，
本文编号：2194572
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