基于旅游体验视角的旅游规划形式与内容的反思

发布时间：2018-11-16 08:02

【摘要】：旅游体验是主观、琐碎和肤浅的吗?以此为切入点展开旅游规划形式与内容的反思,指出4种旅游规划思想的优越性和局限性。艺术途径重视旅游资源的感官与形式属性,关注旅游审美愉悦,但也容易陷入形式主义的误区;市场途径强调旅游产品创新,但往往因为对旅游体验的过度包容而导致不负责任的规划行为;生态途径倡导旅游环境被"如其所是"地欣赏,但由于文化规律的难以把握,规划中可能会涉及诸多伦理问题;伦理途径认为旅游规划不仅要解决旅游环境如何欣赏的问题,还要涉及到它为何这样欣赏,后者是难点问题。因此,旅游规划工作应积极吸纳不同规划思想的精华,规避其存在的潜在问题,保持规划工作的连续性、本真性、功能性与伦理性。
[Abstract]:Is the travel experience subjective, trivial and superficial? From this point of view, the author rethinks the form and content of tourism planning, and points out the superiority and limitation of four kinds of tourism planning ideas. Art approaches attach importance to the sensory and formal attributes of tourism resources and pay attention to the aesthetic pleasure of tourism, but they are also prone to fall into formalism. The market approach emphasizes the innovation of tourism products, but it often leads to irresponsible planning behavior because of excessive tolerance of tourism experience. The ecological approach advocates the tourism environment to be appreciated "as it is", but due to the difficulty of grasping the cultural law, many ethical problems may be involved in the planning. The ethical approach holds that tourism planning should not only solve the problem of how to appreciate the tourist environment, but also relate to why it is appreciated in such a way, which is a difficult problem. Therefore, tourism planning should actively absorb the essence of different planning ideas, avoid its potential problems, and maintain the continuity, authenticity, functionality and ethics of the planning work.
【作者单位】：聊城大学历史文化学院;云南大学工商管理与旅游管理学院;
【基金】：教育部人文社会科学研究青年基金项目(11YJCZH105) 山东省艺术科学重点课题(201002020) 聊城大学社科基金项目(201106011)
【分类号】：F590.1

【参考文献】