免费开放背景下游客对博物馆感知价值的研究——以湖北省博物馆为例
发布时间：2018-11-18 17:50
【摘要】：免费开放使博物馆旅游迎来新的发展机遇与挑战。根据对湖北省博物馆到访者的调查发现,免费开放背景下游客的感知价值由质量价值、服务价值、休闲体验价值、场所价值及成本价值五个价值维度共同构成。游客在质量价值、休闲体验价值上感知较高,而对服务价值、场所价值的感知较低,对成本价值的评价最低,这表明免费开放背景下博物馆游客总体感知价值较高。同时,不同人口统计学特征以及行为特征的博物馆游客在感知价值上存在显著差异。为更好地发挥博物馆作为"文化窗口"的基础功能,通过促进博物馆旅游发展来真正实现和保障人民群众基本文化权益,博物馆应注重角色的转换并重视大学生市场的开发。
[Abstract]:The free opening of museum tourism ushered in new opportunities and challenges. According to the investigation of the visitors of Hubei Provincial Museum, the perceived value of visitors under the free and open background consists of five value dimensions: quality value, service value, leisure experience value, place value and cost value. Tourists have a higher perception of quality value and leisure experience value, but lower perception of service value and place value, and the lowest evaluation of cost value, which indicates that museum visitors have higher overall perceived value under the free and open background. At the same time, there are significant differences in perceived value among museum visitors with different demographic and behavioral characteristics. In order to give full play to the basic function of museum as a "cultural window" and to realize and protect the basic cultural rights and interests of the masses by promoting the development of museum tourism, museums should pay attention to the change of roles and the development of college students' market.
【作者单位】： 武汉大学经济与管理学院;中南民族大学管理学院;
【基金】：国家社科基金重点项目(14AJY024) 中央高校专项基本科研业务费基金项目(Csy14005)
【分类号】：G269.2;F592
[Abstract]:The free opening of museum tourism ushered in new opportunities and challenges. According to the investigation of the visitors of Hubei Provincial Museum, the perceived value of visitors under the free and open background consists of five value dimensions: quality value, service value, leisure experience value, place value and cost value. Tourists have a higher perception of quality value and leisure experience value, but lower perception of service value and place value, and the lowest evaluation of cost value, which indicates that museum visitors have higher overall perceived value under the free and open background. At the same time, there are significant differences in perceived value among museum visitors with different demographic and behavioral characteristics. In order to give full play to the basic function of museum as a "cultural window" and to realize and protect the basic cultural rights and interests of the masses by promoting the development of museum tourism, museums should pay attention to the change of roles and the development of college students' market.
【作者单位】： 武汉大学经济与管理学院;中南民族大学管理学院;
【基金】：国家社科基金重点项目(14AJY024) 中央高校专项基本科研业务费基金项目(Csy14005)
【分类号】：G269.2;F592
【共引文献】
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