日照旅游品牌形象推广
发布时间：2019-01-02 10:08
【摘要】：当今时代是一个“眼球经济”时代,最能聚焦人们目光的便是“形象”。无论是个人、企业,还是城市、地区和国家,“形象”问题普遍存在。随着经济的快速发展和生活水平的不断提高,旅游作为一种社会经济活动,成为了人们重要的生活方式,旅游业也一跃成为全球经济产业中最具活力的产业。随着旅游业的快速发展,特别是城市旅游的进一步发展,城市旅游形象也越来越受到政府和各个部门的重视,城市旅游视觉形象作为城市形象的必要元素之一,起着彰显城市个性、提升城市品位的作用。 旅游城市是依靠形象来激发旅游者的旅游动机和需求,没有鲜明旅游形象的城市是难以长久吸引旅游者的,所以,优秀的城市旅游品牌形象的设计与应用,可以提高城市竞争力,给城市带来巨大地经济效益和社会效益。 本文确定以我的家乡—日照为对象进行城市旅游品牌形象的设计及推广。我首先对城市旅游品牌形象建设的相关文献进行研读,分析了城市旅游品牌形象的内涵及特点,继而从城市旅游品牌的现状、旅游品牌形象的塑造及推广方面进行了详细的分析,结合上述研究对日照旅游品牌形象的建设和推广提出了相应的对策。
[Abstract]:The present era is an era of eyeball economy, and the most focused attention is image. Whether it is individuals, enterprises, cities, regions and countries, the problem of "image" is widespread. With the rapid development of economy and the improvement of living standard, tourism, as a kind of social and economic activity, has become an important way of life, and tourism has become the most dynamic industry in the global economic industry. With the rapid development of tourism, especially the further development of urban tourism, the image of urban tourism is paid more and more attention by the government and various departments. The visual image of urban tourism is one of the essential elements of urban image. It plays the role of showing the personality of the city and promoting the grade of the city. Tourist cities rely on the image to stimulate tourists' tourist motivation and demand. It is difficult to attract tourists for a long time without a distinct tourist image. Therefore, the design and application of excellent urban tourism brand image, It can improve the competitiveness of the city and bring great economic and social benefits to the city. In this paper, my hometown-Rizhao as the object of urban tourism brand image design and promotion. First of all, I studied the related documents of the urban tourism brand image construction, analyzed the connotation and characteristics of the urban tourism brand image, and then from the current situation of the urban tourism brand, This paper makes a detailed analysis on the shaping and promotion of tourism brand image, and puts forward corresponding countermeasures for the construction and promotion of Rizhao tourism brand image.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2398365
[Abstract]:The present era is an era of eyeball economy, and the most focused attention is image. Whether it is individuals, enterprises, cities, regions and countries, the problem of "image" is widespread. With the rapid development of economy and the improvement of living standard, tourism, as a kind of social and economic activity, has become an important way of life, and tourism has become the most dynamic industry in the global economic industry. With the rapid development of tourism, especially the further development of urban tourism, the image of urban tourism is paid more and more attention by the government and various departments. The visual image of urban tourism is one of the essential elements of urban image. It plays the role of showing the personality of the city and promoting the grade of the city. Tourist cities rely on the image to stimulate tourists' tourist motivation and demand. It is difficult to attract tourists for a long time without a distinct tourist image. Therefore, the design and application of excellent urban tourism brand image, It can improve the competitiveness of the city and bring great economic and social benefits to the city. In this paper, my hometown-Rizhao as the object of urban tourism brand image design and promotion. First of all, I studied the related documents of the urban tourism brand image construction, analyzed the connotation and characteristics of the urban tourism brand image, and then from the current situation of the urban tourism brand, This paper makes a detailed analysis on the shaping and promotion of tourism brand image, and puts forward corresponding countermeasures for the construction and promotion of Rizhao tourism brand image.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
【参考文献】
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