昌江县休闲旅游发展研究
发布时间：2019-01-28 07:20
【摘要】：随着经济社会的快速发展和物质财富的日益丰富,人们的生活水平和收入水平显著提高,可自由支配的时间不断增多,休闲意识和休闲观念日益增强,“休闲”逐渐成为人们生活中必不可少的一部分,指引着未来的旅游产业的发展方向,引导着人们消费模式和生活方式的变革。 昌江县是海南省西线经济和社会发展的中心,旅游业的发展潜力巨大。随着国际旅游岛和“绿化宝岛”等发展战略的提出,昌江县作为海南西线旅游崛起的中心点,迎来了休闲旅游前所未有的发展机遇。本文以昌江县休闲旅游资源为研究对象,从相关休闲旅游理论出发,通过SWOT分析指出了昌江县休闲旅游所具有的优势和劣势,所面临的机遇和挑战；通过蓝海战略指出了昌江县休闲旅游发展过程中应剔除、减少、增加和创造的因素,并结合两者得出了处理各影响因素的先后顺序,为昌江县休闲旅游的发展指明了发展方向,提出了相应的发展对策。
[Abstract]:With the rapid development of economy and society and the increasing enrichment of material wealth, people's living standard and income level have been improved significantly, the free time has been increasing, leisure consciousness and leisure concept have been strengthened day by day. "Leisure" has gradually become an indispensable part of people's life, guiding the future development direction of tourism industry, guiding people's consumption patterns and lifestyle changes. Changjiang County is the center of economic and social development along the western line of Hainan Province. With the development strategy of international tourism island and "green treasure island", Changjiang County, as the central point of Hainan West Line tourism, ushered in the unprecedented development opportunity of leisure tourism. Based on the theory of leisure tourism in Changjiang County, this paper points out the advantages and disadvantages, opportunities and challenges of leisure tourism in Changjiang County through SWOT analysis. Through the blue sea strategy, this paper points out the factors that should be eliminated, reduced, increased and created in the development process of leisure tourism in Changjiang County. Combining the two factors, the order of dealing with each influencing factor is obtained, and the development direction of leisure tourism in Changjiang County is pointed out. The corresponding development countermeasures are put forward.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F327;F592.7
本文编号：2416832
[Abstract]:With the rapid development of economy and society and the increasing enrichment of material wealth, people's living standard and income level have been improved significantly, the free time has been increasing, leisure consciousness and leisure concept have been strengthened day by day. "Leisure" has gradually become an indispensable part of people's life, guiding the future development direction of tourism industry, guiding people's consumption patterns and lifestyle changes. Changjiang County is the center of economic and social development along the western line of Hainan Province. With the development strategy of international tourism island and "green treasure island", Changjiang County, as the central point of Hainan West Line tourism, ushered in the unprecedented development opportunity of leisure tourism. Based on the theory of leisure tourism in Changjiang County, this paper points out the advantages and disadvantages, opportunities and challenges of leisure tourism in Changjiang County through SWOT analysis. Through the blue sea strategy, this paper points out the factors that should be eliminated, reduced, increased and created in the development process of leisure tourism in Changjiang County. Combining the two factors, the order of dealing with each influencing factor is obtained, and the development direction of leisure tourism in Changjiang County is pointed out. The corresponding development countermeasures are put forward.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F327;F592.7
【参考文献】
相关期刊论文 前10条
1 马惠娣;休闲问题的理论探究[J];清华大学学报(哲学社会科学版);2001年06期
2 娄世娣;论双休日休闲旅游开发[J];山西财经大学学报(高等教育版);2004年04期
3 蔡敏华;;现代旅游企业的休闲旅游营销策略[J];商场现代化;2011年04期
4 董昭江;;休闲旅游的动机分析[J];税务与经济;2008年01期
5 王曼娜;;谈休闲旅游产品及其体验营销策略[J];商业时代;2009年23期
6 谷金明;王菲;陈婷婷;;休闲旅游的层次性分析[J];商业时代;2009年27期
7 丁德光;;休闲旅游之社会学范式研究[J];四川理工学院学报(社会科学版);2011年01期
8 沈承红;陆成林;;蓝海战略浅析[J];中国商贸;2010年04期
9 卢睿;;我国休闲旅游产业的现状与发展[J];中国商贸;2010年15期
10 张玉勤;休闲体验塑造"现代新感性[J];自然辩证法研究;2003年05期
，本文编号：2416832
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2416832.html
