旅游者体验价值感知的维度判别与模型研究--基于新疆游客网络文本的内容分析
发布时间：2019-02-09 15:13
【摘要】：旅游者体验价值感知研究对于掌握其体验与消费特征,提高旅游地竞争力具有重要的现实意义。本文以最大的旅游社交分享网站蚂蜂窝等为例,以旅游者撰写发表的1370篇游记为原始数据,基于质性研究的内容分析法,借助RCM 6内容挖掘软件,对新疆游客感知价值的维度进行判别并构建了相应模型。研究表明,在宏观层面上,游客体验价值感知属性层层递进,依次表征为"知觉性"、"情感性"、"社会性"与"精神性"4大维度;在微观层面上,游客体验价值感知由"旅游吸引物"、"旅游环境及服务"、"公共环境及服务"与"旅游者主观意向"4大项及17小项构成。文章构建了:(1)新疆旅游体验价值感知基础模型。(2)基于构成要素与感知属性的关联式模型。最后针对旅游者"薄弱点"提出合理化建议。另外可看出,网络文本的传播对潜在旅游者的消费决策产生了重要影响,旅游行政部门可借助相关网络资料等促成其积极的价值感知。
[Abstract]:The study of tourists' experience value perception has important practical significance for mastering its experience and consumption characteristics and improving the competitiveness of tourist destinations. In this paper, we take the largest social sharing website, the Grasshopper Honeycomb, as an example, taking the 1370 travel notes written and published by tourists as raw data, based on qualitative research content analysis, and with the help of RCM 6 content mining software. The dimension of perceived value of tourists in Xinjiang is distinguished and the corresponding model is constructed. The study shows that, on the macro level, the perceptual attributes of tourists' experience value are characterized by four dimensions: perceptual, affective, social and spiritual. On the micro level, the perception of tourist experience value consists of "tourist attraction", "tourist environment and service", "public environment and service" and "subjective intention of tourists". The paper constructs: (1) the basic model of tourism experience value perception in Xinjiang; (2) the correlation model based on components and perceptual attributes. Finally, the author puts forward some reasonable suggestions for tourist's weakness. In addition, it can be seen that the dissemination of online text has an important impact on the consumption decisions of potential tourists, and tourism administrative departments can promote their positive value perception with the help of related network information.
【作者单位】： 新疆大学旅游学院;新疆大学资源与环境科学学院;
【基金】：教育部人文社会科学规划基金项目(10YJA850024) 新疆维吾尔自治区哲学社会科学规划基金项目(14BJY027)
【分类号】：F592.7;F713.55
本文编号：2419087
[Abstract]:The study of tourists' experience value perception has important practical significance for mastering its experience and consumption characteristics and improving the competitiveness of tourist destinations. In this paper, we take the largest social sharing website, the Grasshopper Honeycomb, as an example, taking the 1370 travel notes written and published by tourists as raw data, based on qualitative research content analysis, and with the help of RCM 6 content mining software. The dimension of perceived value of tourists in Xinjiang is distinguished and the corresponding model is constructed. The study shows that, on the macro level, the perceptual attributes of tourists' experience value are characterized by four dimensions: perceptual, affective, social and spiritual. On the micro level, the perception of tourist experience value consists of "tourist attraction", "tourist environment and service", "public environment and service" and "subjective intention of tourists". The paper constructs: (1) the basic model of tourism experience value perception in Xinjiang; (2) the correlation model based on components and perceptual attributes. Finally, the author puts forward some reasonable suggestions for tourist's weakness. In addition, it can be seen that the dissemination of online text has an important impact on the consumption decisions of potential tourists, and tourism administrative departments can promote their positive value perception with the help of related network information.
【作者单位】： 新疆大学旅游学院;新疆大学资源与环境科学学院;
【基金】：教育部人文社会科学规划基金项目(10YJA850024) 新疆维吾尔自治区哲学社会科学规划基金项目(14BJY027)
【分类号】：F592.7;F713.55
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