吉林省养生旅游产品开发研究

发布时间：2019-02-13 07:49

【摘要】：近年来，随着国民经济的发展，人们的生活水平逐渐提高，旅游需求也随之多样化,旅游业作为国民经济中的绿色产业,其内容和形式也日益丰富。养生旅游作为一种新崛起的旅游类型，因其具有的养生性、保健性、绿色生态性而日益受到旅游者欢迎。养生旅游发展蓬勃，但是在吉林省还未得到应有的重视，近观吉林省养生旅游发展现况，存在着“先天优势、后天不足”的问题，吉林省养生旅游资源丰富，但到目前为止，养生旅游产品还不是很成熟，发展存在着很多问题。如何将吉林省的养生旅游资源优势转化为经济优势，开发具有竞争力的养生旅游产品，是本文研究的重点。本文主要包括六个部分，，第一部分分析了研究背景和综述，介绍了当今养生旅游发展现状、吉林省养生旅游发展现状，国内外学者理论研究成果，提出了本文研究的主要问题和关注点，以及研究方法和创新点、不足之处。第二部分是对养生旅游基本问题进行了辨析，其中包括“养生”“养生旅游”的概念以及养生旅游与保健旅游、健康旅游、生态旅游等之间的区别与联系，并对养生旅游特征及产品分类、市场细分进行了论述。第三部分是对吉林省养生旅游开发的理论基础进行了分析，其中包括养生旅游产品分析和市场分析，对吉林省养生旅游产品的市场需求和旅游资源进行了详细介绍，并探讨可以开发的养生旅游产品。第四部分是吉林省养生旅游开发现状分析，利用吴必虎先生的RMP模式对吉林省的养生旅游资源、养生旅游市场进行了分析。第五部分是开发对策研究，在分析吉林省养生旅游资源和市场现存问题基础上，提出解决措施，以期能促进吉林省养生旅游的发展。第六部分是以长春市净月潭为例，进行养生旅游开发实证分析，分析净月潭现存养生旅游资源，根据市场发展趋势和现实情况，进行养生旅游开发探讨，以对吉林省养生旅游的开发提供借鉴。
[Abstract]:In recent years, with the development of the national economy, people's living standard is gradually improved, and the tourism demand is also diversified. Tourism, as a green industry in the national economy, has become increasingly rich in content and form. As a new type of tourism, health tourism is increasingly welcomed by tourists because of its health preservation, health care and green ecology. The development of health tourism is booming, but it has not been given due attention in Jilin Province. If we look at the present situation of Jilin Province's health tourism development, there is the problem of "innate advantage, acquired deficiency". Jilin Province is rich in health tourism resources, but so far, Health tourism products are not very mature, there are many problems in development. How to transform the advantages of Jilin Province's health tourism resources into economic advantages and develop competitive health tourism products is the focus of this paper. This paper mainly includes six parts. The first part analyzes the research background and summary, introduces the current situation of health tourism development, Jilin Province health tourism development status, domestic and foreign scholars' theoretical research results. The main problems and concerns of this paper, as well as the research methods and innovations, shortcomings are put forward. The second part analyzes the basic problems of health tourism, including the concept of "health preservation" and "health tourism", as well as the difference and relationship between health tourism and health tourism, ecological tourism, etc. And the characteristics of health tourism and product classification, market segmentation were discussed. The third part is the theoretical basis of Jilin Province health tourism development, including health tourism products analysis and market analysis, Jilin Province health tourism products market demand and tourism resources are introduced in detail. And to explore the development of health tourism products. The fourth part is the current situation of Jilin Province health tourism development analysis, using the RMP model of Mr. Wu Bihu Jilin Province health tourism resources, health tourism market were analyzed. The fifth part is the development countermeasure research, based on the analysis of Jilin Province health tourism resources and the market existing problems, put forward the solution, in order to promote Jilin Province health tourism development. The sixth part is taking Changchun Jingyuetan as an example, carries on the health tourism development demonstration analysis, analyzes the Jingyuetan existing health preservation tourism resources, according to the market development tendency and the reality situation, carries on the health tourism development discussion. In order to Jilin Province health tourism development to provide reference.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F719

【共引文献】