新疆入境旅游客源市场时空特征研究

发布时间：2019-02-13 14:26

【摘要】：本文基于1994-2012年新疆入境旅游统计数据，结合新疆近20年客源市场的发展过程，运用文献分析法、比较法、统计分析法、聚类分析法等定量分析与定性分析相结合的方法，对新疆入境旅游客源市场的时空特征、亲景度与竞争态进行了分析，根据分析结果，对新疆入境旅游客源市场进行市场定位和细分，提出新疆入境旅游客源市场的开拓策略，旨在为新疆旅游管理部门和旅游企业提供决策和参考依据。首先，文章研究了新疆入境旅游市场的时空演变特征，采用年际集中指数、年际变动指数、环比增长率等指标反映新疆入境旅游市场在时间发展上的规律；运用聚类分析、地理集中指数分析了入境旅游客源市场空间演变的规律。通过对新疆入境旅游市场时间、空间结构和演变规律的探讨，旨在发现新疆入境旅游市场在历史发展过程中存在的问题。然后，运用亲景（疏）度和竞争态指标对新疆入境旅游客源市场进行了偏爱程度，，竞争态势的分析，并结合年际集中指数和亲景度分析关联性，结合亲景度与竞争态分析关联性，探索新疆入境旅游客源市场在亲景度与竞争态上的演变规律，分析各大入境旅游客源市场对新疆的喜爱程度、市场结构，发展潜力等表现出的特征，从而提出对策与建议。最后，提出了新疆入境旅游客源市场的开拓策略，阐述了从目标市场的定位、目标市场的细分、旅游产品的开发、旅游宣传推广、危机管理、旅游人才培养等六个方面来促进新疆入境旅游客源市场的发展，旨在为新疆入境旅游的发展提供可行性建议和参考。
[Abstract]:Based on the statistical data of inbound tourism in Xinjiang from 1994 to 2012, combined with the development of Xinjiang's tourist market in the past 20 years, this paper uses the methods of literature analysis, comparative analysis, statistical analysis, cluster analysis and so on to combine quantitative analysis with qualitative analysis. This paper analyzes the space-time characteristics, the degree of affinity and the competitive state of Xinjiang inbound tourist market. According to the analysis results, the market orientation and segmentation of Xinjiang inbound tourist market are carried out, and the developing strategies of Xinjiang inbound tourist market are put forward. The purpose of this paper is to provide decision-making and reference basis for Xinjiang tourism management departments and tourism enterprises. Firstly, the paper studies the temporal and spatial evolution characteristics of Xinjiang inbound tourism market, and adopts interannual concentration index, interannual change index, annular growth rate and other indicators to reflect the regularity of Xinjiang inbound tourism market in time development. The spatial evolution of inbound tourist market is analyzed by cluster analysis and geographical concentration index. By discussing the time, spatial structure and evolution law of Xinjiang's inbound tourism market, this paper aims to find out the problems existing in the historical development of Xinjiang's inbound tourism market. Then, using the relative (sparse) degree and competitive state index to analyze the preference degree and competition situation of the inbound tourist market in Xinjiang, and combining with the interannual concentration index and the affinity degree to analyze the relevance. Based on the analysis of the relationship between the degree of interest and competition, this paper probes into the evolution law of Xinjiang's inbound tourist market in terms of the degree of affinity and competition, and analyzes the degree of affection and market structure of each major inbound tourist market to Xinjiang. Development potential and other characteristics, and thus put forward countermeasures and suggestions. Finally, the paper puts forward the developing strategy of Xinjiang inbound tourist market, and expounds the orientation of the target market, the subdivision of the target market, the development of tourism products, the promotion of tourism propaganda, the crisis management. In order to provide feasible suggestions and references for the development of inbound tourism in Xinjiang, this paper aims to promote the development of inbound tourist market in Xinjiang from six aspects, such as the cultivation of tourism talents.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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