长沙市居民户外游憩动机与偏好分析

发布时间：2019-06-25 08:03

【摘要】：户外游憩动机与偏好作为最为关键的两个因素,是影响个体是否进行户外游憩以及相关决策的直接力量。基于以上考虑,本文一方面对居民户外游憩动机和总体偏好进行把握；另一方面,探讨居民个体特征、居民户外游憩动机和偏好三者之间是否存在影响关系。在文献研究的基础的上,本次研究针对长沙市居民进行了问卷调查,共获得有效问卷343份。经过对所获数据进行统计分析,结果显示：(1)当前长沙市居民户外游憩动机总体可以划分为放松享受和自我提升两大类型,且以释放压力和欣赏自然风光为代表的放松享受动机为主；居民对户外游憩的态度总体呈现出积极参与状态,并对场所、活动、产品以及目的地要求上表现出了显著的偏好特征。(2)居民人口特征对其户外游憩动机和偏好存在显著影响,表现为居民性别和月收入不同,则其户外游憩动机也存在显著差异；而包括性别、年龄、职业、受教育程度、月收入和婚姻状况在内的六个变量均对居民户外游憩偏好产生显著影响。(3)长沙市居民户外游憩两类主要动机与其参与意愿、活动偏好和对户外游憩目的地的要求三个方面没有直接关系；但与场所需求和产品偏好存在显著的相关性,表现为居民放松享受动机越强,其对风景名胜区和森林公园的偏好越强；居民放松享受动机越强,其对步行街等商业街区的偏好越强；居民自我提升动机越强,其对省植物园的游憩偏好越强。本文研究结果一方面可为户外游憩目的地相关企业提供参考,通过针对居民户外游憩特定动机和偏好,设计适销对路的产品,从而提高居民户外游憩的参与意愿；另一方面,在了解动机和需求的基础上,为长沙市政完善和优化长沙现有户外游憩产品体系、提供更好的户外游憩产品和服务提供客观依据,提高居民幸福感。
[Abstract]:As the two most critical factors, outdoor recreation motivation and preference are the direct forces that affect whether individuals engage in outdoor recreation and related decisions. Based on the above considerations, on the one hand, this paper grasps the outdoor recreation motivation and overall preference of residents; on the other hand, it discusses whether there is an impact relationship among the individual characteristics of residents, residents' outdoor recreation motivation and preference. On the basis of literature research, this study conducted a questionnaire survey for Changsha residents, and a total of 343 valid questionnaires were obtained. Through the statistical analysis of the obtained data, the results show that: (1) the outdoor recreation motivation of Changsha residents can be divided into two types: relaxation enjoyment and self-improvement, and the relaxation motivation represented by stress release and appreciation of natural scenery can be divided into two types: relaxation motivation and self-improvement. On the whole, residents' attitude towards outdoor recreation shows a state of active participation, and has a significant preference for places, activities, products and destination requirements. (2) the population characteristics of residents have a significant impact on their outdoor recreation motivation and preference, which shows that if the sex and monthly income of residents are different, there are also significant differences in outdoor recreation motivation; Six variables, including sex, age, occupation, education level, monthly income and marital status, have significant effects on residents' outdoor recreation preference. (3) the two main motivations of outdoor recreation in Changsha City are not directly related to their willingness to participate, activity preference and requirements for outdoor recreation destination; However, there is a significant correlation with place demand and product preference, which shows that the stronger the residents' motivation to relax and enjoy, the stronger their preference for scenic spots and forest parks; the stronger the residents' motivation for relaxation and enjoyment, the stronger their preference for commercial blocks such as pedestrian streets; the stronger the residents' motivation for self-improvement, the stronger their preference for recreation in provincial botanical gardens. On the one hand, the results of this paper can provide a reference for the enterprises related to outdoor recreation destination, and design marketable products according to the specific motivation and preference of outdoor recreation, so as to improve the willingness of residents to participate in outdoor recreation. On the other hand, on the basis of understanding motivation and demand, Changsha municipal government can perfect and optimize the existing outdoor recreation product system in Changsha, provide better outdoor recreation products and services, and improve the happiness of residents.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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