全媒体时代主持人如何实现栏目品牌再造——试以《朗读者》为例

发布时间：2018-03-30 02:03

  本文选题：融媒体　切入点：栏目品牌再造　出处：《新闻爱好者》2017年05期

【摘要】：在当今融媒体的大环境下,媒体之间的竞争日益激烈,有些弱势媒体即将被市场蚕食、消亡,但同时,一些强势的媒体却是强者更强。在整个广告市场紧缩的情况下,面临困境最多的传统媒体尤其是地面频道如何走出困境,如何实现品牌再造?这些已经成为传统媒体转型时期的一个关键和契机。在媒体泛娱乐化的今天,核心的文化节目正在消失,我们也正在失去一些高素质观众,而另一方面的事实是,在快节奏、经济高速发展的今天,人们越来越向往更加充实、富有美感的精神世界。对于主持人来说,如何把握好这个机会,实现栏目品牌再造,显得刻不容缓。
[Abstract]:In today's media environment, competition between the media is becoming increasingly fierce. Some weak media are about to be nibbled and die out by the market, but at the same time, some strong media are stronger. How do the traditional media, especially the terrestrial channel, which are facing the most difficulties, get out of the predicament and how to reinvent the brand? These have become a key and opportunity in the transition period of traditional media. In today's media entertainment, the core cultural programs are disappearing, and we are losing some high-quality viewers. On the other hand, the fact is, at a fast pace. Nowadays, with the rapid development of economy, people are yearning for a more substantial and aesthetic spiritual world. For the host, how to grasp this opportunity and realize the brand reconstruction of the column is urgent.
【作者单位】： 河南电视台;
【分类号】：G222.2
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本文编号：1683844