从“明星制”谈动漫品牌建设

发布时间：2018-03-30 03:42

本文选题：动漫品牌建设　切入点：明星制　出处：《当代电影》2014年05期

【摘要】：动漫品牌建设对于动漫产业的发展具有重要意义。由于我国动漫产业尚处于追求量化的初级发展阶段,对品牌建设认识相对滞后,动画片产量高,知名品牌少,产业发展面临困境。本文在动漫产业转型升级的大背景下,从"明星制"角度探讨动漫品牌建设,分析"明星制"在动漫品牌建设中的类型、手段以及作用,提出通过"明星制"效应来推动国产动漫产品的品牌打造,对我国动漫品牌建设具有一定的启示作用。
[Abstract]:The construction of animation brand is of great significance to the development of animation industry. Because the animation industry of our country is still in the primary stage of pursuing quantification, the understanding of brand building is relatively lagging behind, the production of animation is high, and the well-known brands are few. Under the background of the transformation and upgrading of the animation industry, this paper discusses the construction of the animation brand from the angle of "star system", and analyzes the types, means and functions of the "star system" in the construction of the animation brand. It is suggested that the brand building of domestic animation products can be promoted through the effect of "star system", which has some enlightening effect on the construction of animation brand in China.
【作者单位】：浙江工业大学艺术学院;
【分类号】：J954

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