羲和国际表业CW品牌生产运营战略制定与实施研究

发布时间：2018-04-03 21:04

本文选题：生产运营战略　切入点：MG　出处：《东北大学　》2009年硕士论文

【摘要】： 制定发展战略,实行战略管理是20世纪70年代西方企业在环境急剧变化的条件下,为了生存和发展在管理上实现的一次重大变革。生产运营战略用以说明如何通过生产运作的实施来实现企业的整体目标,是公司战略中不可分割的重要部分。 MG项目以卡耐基梅隆大学的交互式计算机模拟系统为支撑,通过国际上多所大学的参与,构建了一个动态的国际竞争性模拟经营环境,由5-6名学员组成一个团队,管理一家跨国公司,分别任总裁(CEO)、营销总监(CMO)、生产运营总监(COO)和财务总监(CFO),生产同一类别,高、低两个档次的产品,并在英国、德国、中国、日本、美国和墨西哥六个国家的零售市场以及两个美国政府采购市场上进行销售。本文主要筛选和整理模拟经营的资料,重点对经营过程中使用的方法和收获的经验进行总结和提炼,结合羲和国际表业有限公司CW品牌2008-2010年的经营实例,详细分析生产运营战略制定和实施过程,并对生产组织、产能安排、质量控制、产销配合、竞争对手分析等重点问题进行深入展开的论述,借以此文力争进一步丰富生产运营管理理论和实践经验。本文主体部分分为以下七章:引言、羲和国际表业有限公司简介、生产运营战略管理的基础理论、羲和国际CW品牌生产运营环境分析、羲和国际CW品牌2008-2010年生产运营战略规划、羲和国际CW品牌2008-2010年生产运营战略实施总结及效果分析、结束语。
[Abstract]:To formulate development strategy and implement strategic management is an important change in management in order to survive and develop under the condition of rapid change of environment in 1970s.The production and operation strategy is used to explain how to realize the whole goal of the enterprise through the implementation of the production and operation, which is an inseparable and important part of the company strategy.The MG project is supported by the interactive computer simulation system of Carnegie Mellon University. Through the participation of many international universities, a dynamic international competitive simulation business environment is constructed, with 5-6 students forming a team.Managing a multinational company, acting as CEO, marketing director, production and operations director, COO) and CFO, producing two grades of products in the same category, high and low, and in the UK, Germany, China, Japan,Retail markets in six countries and two U.S. government procurement markets in the United States and Mexico.This paper mainly selects and arranges the data of simulated operation, summarizes and refines the methods used and experiences gained in the course of operation, and combines with the example of CW brand of Xi he International Table Industry Co., Ltd from 2008 to 2010.Detailed analysis of production operation strategy formulation and implementation process, and production organization, production capacity arrangements, quality control, production and marketing cooperation, competitors analysis and other key issues are discussed in depth,With this article strive to further enrich the production and operation management theory and practical experience.The main body of this paper is divided into the following seven chapters: introduction, introduction of Xi and International Table Industry Co., Ltd., basic theory of strategic management of production and operation, analysis of production and operation environment of Xi and CW brands, strategic planning of production and operation of Xi and CW brands for 2008-2010.Xi and the international CW brand 2008-2010 production and operation strategy implementation summary and effect analysis, concluding remarks.
【学位授予单位】：东北大学　
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F416.87

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