高职校园文化的品牌发展探析

发布时间：2018-04-05 00:14

本文选题：高职院校　切入点：校园文化　出处：《高等职业教育党建与思政工作研究》2014年00期

【摘要】：高等职业教育迈入由规模扩张向内涵提升的转型阶段,高职院校的良性运作与可持续发展越来越依赖于学校的自身特色,越来越依赖于学校的文化特质,越来越需要学校办学内涵与品质的提升。本文通过分析高职校园文化品牌的定位与功能,结合品牌管理理念,研究高职院校发展校园文化品牌的思路与对策。
[Abstract]:The higher occupation education has entered into the transition from scale expansion to connotation promotion, benign operation and sustainable development of higher vocational colleges is becoming more and more dependent on the school's own characteristics, more and more dependent on the school culture, needs more educational content and the quality of school improvement. Through the analysis of the position and function of the brand of campus culture, combination the concept of brand management, brand development ideas and Countermeasures of campus culture of higher vocational colleges.

【作者单位】：浙江金融职业学院党院办;
【分类号】：G711

【参考文献】