“金陵非遗”文化创意品牌的视觉形象设计研究

发布时间：2018-04-05 06:01

本文选题：非物质文化遗产　切入点：文化品牌　出处：《南京航空航天大学》2017年硕士论文

【摘要】：非物质文化遗产是构成文化遗产的重要部分,是中华民族世代相传的智慧的结晶,传承着名族特色与传统文化精髓,是无论岁月如何变迁也无法替代的艺术宝藏。南京素有“六朝古都”之美称,拥有着丰硕的历史人文遗产,在这座传统与现代交错的文化古城、时尚之都中,居住着大批独具匠心、以心相授的传统手艺人,用虔诚的心守护着一批非物质文化遗产。有效的推广传播非物质文化遗产,扩大非物质文化遗产的认知范围、提高非物质文化遗产的认知度,是非物质文化遗产项目传承发展的坚实基础,在被保留的同时得以发扬是对非物质文化遗产最基本也是最为重要的保护。通过创立“金陵非遗”文化创意品牌,运用现代品牌的设计和推广打造南京非遗文化品牌,变革传统传播方式,满足现代人的消费理念,以构建区域文化品牌的方式,将南京非物质文化遗产进行整合推广,打造南京历史文化名城的城市名片。本课题在探索“金陵非遗”文化品牌创建的必要性中,明确了“金陵非遗”文化品牌对南京非遗文化的战略发展、南京城市未来发展的价值取向等方面都有着重要的影响。笔者收集整理南京非遗文化的历史数据之后,使用视觉传达设计的思路方法,选择了部分具有南京典型代表性的非物质文化遗产项目,尝试以传统符号与现代审美的结合,运用中国元素作为设计风格,重在传统文化的意境表现,设计南京非物质文化遗产“金陵非遗”文化创意品牌的创意视觉形象,以具体化的品牌视觉形象帮助南京非遗文化更加深入人心。
[Abstract]:The intangible cultural heritage is an important part of the cultural heritage and the crystallization of the wisdom passed down by the Chinese nation from generation to generation. It inherits the characteristics of the famous ethnic group and the essence of the traditional culture and is an irreplaceable art treasure no matter how the years change.Nanjing is known as the "ancient capital of the six dynasties" and has a rich historical and cultural heritage. In this ancient city of culture and fashion interlaced between tradition and modern times, there are a large number of traditional craftsmen with originality and heart.Guarding a group of intangible cultural heritage with a devout heart.The effective promotion and dissemination of intangible cultural heritage, the expansion of the cognitive scope of intangible cultural heritage, and the enhancement of awareness of intangible cultural heritage are the solid foundation for the inheritance and development of intangible cultural heritage projects.It is the most basic and important protection for intangible cultural heritage to carry forward while being preserved.Through the creation of "Jinling non-heritage" cultural creative brand, the use of modern brand design and promotion to create Nanjing non-heritage cultural brand, to change the traditional communication mode, to meet the consumption concept of modern people, in order to build a regional cultural brand.Nanjing intangible cultural heritage will be integrated and popularized to create a city name card of Nanjing historical and cultural city.In the course of exploring the necessity of establishing the cultural brand of "Jinling non-legacy", this paper makes clear that "Jinling non-relic" cultural brand has an important influence on the strategic development of Nanjing's non-posthumous culture and the value orientation of the future development of Nanjing city.After collecting and sorting out the historical data of Nanjing's non-posthumous culture, using the method of visual communication design, the author chooses some typical intangible cultural heritage items with typical Nanjing, and tries to combine traditional symbols with modern aesthetics.Using Chinese elements as design style, focusing on the artistic conception of traditional culture, designing the creative visual image of "Jinling non-heritage" cultural creative brand of Nanjing intangible cultural heritage,With the specific brand visual image to help Nanjing non-heritage culture more popular.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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