城市品牌形象的视觉符号研究

发布时间：2018-04-18 16:52

本文选题：城市 + 品牌形象　；参考：《中南大学》2009年硕士论文

【摘要】： 二十一世纪被称为信息时代,人们更愿意以视觉的形式接受信息,所以又被称为读图时代,实质上就是符号时代。无论是在产品设计上,还是在城市建设上,信息的可视化、图标化已成为不可逆转的发展趋势。视觉化城市就是将城市的本体文化、精神内涵等诸多信息转换成可视的图形符号,视觉化城市已成为了信息化时代现代化城市发展的必然趋势。本文从视觉传达的角度,结合城市其他相关学科,在城市品牌形象识别的基础上,阐述了城市视觉符号的本质,指出对其研究的意义及目的,归纳总结了城市视觉符号的内核和外延,并对其进行了分类、整合研究,为城市品牌形象的研究提供理论依据。全文分六个章节展开论述,按照从理论到实践、抽象到具体的逻辑顺序展开论证。首先,论文通过国内外关于城市视觉符号设计资料的搜集、分析与总结,从相关概念的解读展开研究。建设性提出城市视觉符号的概念,主要包括城市标志与城市象征物,城市标志是城市视觉符号的核心,城市象征物是在某些方面弥补城市标志对城市形象塑造的不足,能够更加丰富城市标志的内涵。论文指出城市视觉符号的设计并非偶然,作为城市信息的载体其是信息化时代背景下视觉化城市发展的必然产物。同时,分析城市视觉符号的特征,并借助视知觉理论、符号学相关学科理论的指导作用加以实现。其次,从方法论的视角,分别建立起以视觉特性、类型、视觉样式、视觉语义四方面内容为主体的城市标志的设计体系,以视觉特性、类型、设定原则三方面内容为主体的城市象征物的塑造体系。再次,进一步提出城市视觉符号设计的文化意蕴,是对城市性格的阐释、城市文化的感知和城市精神的传承。最后,通过国内外城市视觉符号设计的比照,为前几章节的理论进行综合的案例支撑。
[Abstract]:The 21 century is called the information age, people are more willing to accept information in the form of vision, so it is also called the era of reading pictures, in essence, it is the era of symbols.Whether in product design or urban construction, visualization and icon of information has become an irreversible development trend.Visual city is to transform the city's ontology culture, spiritual connotation and many other information into visual graphic symbols. Visual city has become the inevitable trend of the development of modern city in the information age.From the angle of visual communication, combined with other related subjects of city, this paper expounds the essence of city visual symbol on the basis of city brand image recognition, and points out the significance and purpose of its research.This paper summarizes the core and extension of urban visual symbol, classifies it, integrates the research, and provides the theoretical basis for the study of urban brand image.The full text is divided into six chapters, according to the theory to practice, abstract to the specific logical sequence of argument.First of all, through the collection, analysis and summary of the information about the design of urban visual symbols at home and abroad, the paper starts the research from the interpretation of related concepts.The concept of city visual symbol is put forward constructively, which mainly includes city sign and city symbol. City symbol is the core of city visual symbol, and city symbol is to make up for the deficiency of city sign in shaping city image in some aspects.Can enrich the connotation of the city logo.The paper points out that the design of city visual symbol is not accidental, as the carrier of urban information, it is the inevitable product of visual city development under the background of information age.At the same time, the characteristics of urban visual symbols are analyzed and realized by the theory of visual perception and semiotics.Secondly, from the perspective of methodology, we set up a design system of city signs with visual characteristics, types, visual styles and visual semantics as the main body of the design system, with visual characteristics and types.Three aspects of the principle of the establishment of the main body of the city symbol molding system.Thirdly, the cultural implication of the design of urban visual symbols is the interpretation of urban character, the perception of urban culture and the inheritance of urban spirit.Finally, through the comparison of the design of urban visual symbols at home and abroad, the first several chapters of the theory of comprehensive case support.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524

【引证文献】