要个性更要市场

发布时间：2018-04-22 03:05

本文选题：服装设计 + 文化积累　；参考：《纺织服装周刊》2016年33期

【摘要】：正近年来,从巴黎到意大利再到纽约,在全球的知名时尚盛典上,国内服装设计师的崛起势不可挡。然而,看似风光的背后并非一帆风顺,服装设计师品牌在商业化与个性化方面,依然存在着诸多的冲突与困境。那么问题来了,设计师应该忠于谁?品牌、市场、个人设计风格还是自身价值?我认为一名设计师是否成功,应该看其能否被市场所接受,其设计的衣服是否销量很好,在看过这些以后设计师再谈设计个性也不迟。归根结底,消费者看的是产品,不是人。设计师不是明星,客户是衣服的粉丝,进而才成为设计师的粉丝。在我看来,市场认可程度是评价一名设计师
[Abstract]:In recent years, from Paris to Italy to New York, the rise of domestic fashion designers is unstoppable. However, it seems that behind the scenery is not plain sailing, clothing designer brand in commercialization and personality, there are still many conflicts and difficulties. So the question is, who should a designer be loyal to? Brand, market, personal design style or value? I think whether a designer is successful or not should depend on whether he can be accepted by the market and whether his clothes sell very well. It is not too late for designers to talk about design personality after reading these. In the final analysis, consumers look at products, not people. The designer is not the star, the customer is the clothing fan, then becomes the designer's fan. In my opinion, the degree of market acceptance is the evaluation of a designer
【分类号】：F426.86

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