浅析河南卫视栏目《武林风》品牌国际化营销策略

发布时间：2018-04-26 13:57

本文选题：河南卫视 + 品牌国际化　；参考：《当代电视》2014年07期

【摘要】：正《武林风》是河南卫视在2004年1月3日开播的一档大型武术娱乐节目,用全新的节目形式、独特的内容架构、前卫的时尚包装、雄壮的片头和片尾曲、强烈的视觉冲击感鲜活生动地展示了中华武术的风采。直至今日,《武林风》不论在品牌价值上还是影响力上都有了很大的提升。《武林风》品牌的成功可谓有其内在的必然性:定位的准确使其从一开始便占有了市场的先机,将中华武术置于现代的光影舞台上,让民族文化接受市场竞争的洗礼。一直以来,拳击、自由搏击在国内只是小众化的
[Abstract]:"Wulin Wind" is a large-scale martial arts entertainment program that was broadcast by Henan Satellite TV on January 3, 2004. It uses a new program form, unique content structure, fashion packaging of avantgarde, majestic beginning and finale. The strong sense of visual shock vividly demonstrates the style of Chinese martial arts. To this day, Wulin style has greatly improved both in brand value and influence. The success of Wulin Wind has its inherent inevitability: the accuracy of positioning has given it a leading position in the market from the very beginning. Put the Chinese martial arts on the modern stage of light and shadow, let the national culture accept the baptism of market competition. For a long time, boxing, free fight in the country is only a minority.
【作者单位】：河南电视台;
【分类号】：G222

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