从品牌标志再设计看扁平化风格在标志中的运用
发布时间：2018-07-27 21:30
【摘要】：目的探讨扁平化风格在标志设计中运用方法,展望扁平化设计的发展趋势。方法对近期品牌形象再设计热潮中的新旧标志进行对比研究,剖析扁平化风格标志的视觉特点。结论标志的设计或调整应坚持形式美的法则,不能盲目跟风;具有拟物化设计和扁平化设计信息特征的"类扁平化设计"将是未来设计的新趋势。
[Abstract]:Objective to explore the application of flattening style in logo design and to look forward to the development trend of flattening design. Methods A comparative study was made on the new and old signs in the brand image redesign craze, and the visual characteristics of flattening style signs were analyzed. Conclusion the design or adjustment of the logo should adhere to the rule of formal beauty and should not follow the trend blindly, and the "flattening design" with the information characteristics of pseudo-physical design and flat design will be a new trend in the future design.
【作者单位】： 商丘学院;
【基金】：河南省教育厅人文社会科学项目(2014-QN-518)
【分类号】：J524.4
，
本文编号：2149192
[Abstract]:Objective to explore the application of flattening style in logo design and to look forward to the development trend of flattening design. Methods A comparative study was made on the new and old signs in the brand image redesign craze, and the visual characteristics of flattening style signs were analyzed. Conclusion the design or adjustment of the logo should adhere to the rule of formal beauty and should not follow the trend blindly, and the "flattening design" with the information characteristics of pseudo-physical design and flat design will be a new trend in the future design.
【作者单位】： 商丘学院;
【基金】：河南省教育厅人文社会科学项目(2014-QN-518)
【分类号】：J524.4
，
本文编号：2149192
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