数字化时代的品牌标志设计发展趋势

发布时间：2018-08-07 11:55

【摘要】：品牌标识是一个国家、一个企业最为直观的外在表现形式。数字化时代给品牌标志设计带来了与以往不同的设计方式。通过对从企业品牌延伸至国家品牌的标志设计进行研究,可以深刻领会数字化时代品牌标志设计发展的四种趋势,即个性化发展趋势;动态化发展趋势;本土化发展趋势;多元化发展趋势。
[Abstract]:Brand logo is a country, an enterprise the most intuitive external form of expression. The digital age brings different design methods to brand logo design. By studying the logo design extending from the enterprise brand to the national brand, we can deeply understand the four trends of the brand logo design in the digital age, namely, the trend of individualized development, the trend of dynamic development, the trend of localization and the trend of development of brand logo in the digital age. Diversified development trend.
【作者单位】：广东工业大学艺术设计学院;广东外语外贸大学艺术学院;
【分类号】：J534.4

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