通过“国货热”引发的中国老品牌现代化问题的思考
发布时间：2018-09-11 06:01
【摘要】： 2008年是“国货热”的一年,是经典国货的元年。许多曾经在我们的生活中扮演着重要角色的商品,在悄无声息的沉寂了多年以后,却又突然出现在人们的生活中,从网络到街头,到处都有关于国货的讨论,国货产品,再一次成为人们青睐的对象,并出现供不应求的现象。这种现象引发了人们对中国老品牌的又一次关注,老品牌的现状是什么样的,在发展中遇到什么样的问题,以及在新的时代新的潮流下,老品牌应该作出什么样的变化和选择?针对这些问题,本文以“国货热”为出发点,引出老品牌现代化的问题,并打造出一个“现代化”老品牌的概念,同时,本文并与当前一些热点现象相结合,为老品牌的发展提供一些可行性参考。
[Abstract]:The year 2008 is the first year of the classic domestic goods. Many commodities that once played an important role in our lives, after years of quiet silence, suddenly appeared in people's lives, from the Internet to the streets, everywhere about domestic products, domestic products, Once again become the object that people favor, and appear the phenomenon that supply exceeds supply. This phenomenon has caused people to pay more attention to the old brand in China, what is the current situation of the old brand, what kind of problems are encountered in the development, and what changes and choices should the old brand make under the new era and new trend? In view of these problems, this paper takes "domestic goods fever" as the starting point, leads to the problem of old brand modernization, and creates a concept of "modernization" old brand. At the same time, this paper combines with some current hot spots. For the development of old brands to provide some feasible reference.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2
本文编号：2235785
[Abstract]:The year 2008 is the first year of the classic domestic goods. Many commodities that once played an important role in our lives, after years of quiet silence, suddenly appeared in people's lives, from the Internet to the streets, everywhere about domestic products, domestic products, Once again become the object that people favor, and appear the phenomenon that supply exceeds supply. This phenomenon has caused people to pay more attention to the old brand in China, what is the current situation of the old brand, what kind of problems are encountered in the development, and what changes and choices should the old brand make under the new era and new trend? In view of these problems, this paper takes "domestic goods fever" as the starting point, leads to the problem of old brand modernization, and creates a concept of "modernization" old brand. At the same time, this paper combines with some current hot spots. For the development of old brands to provide some feasible reference.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2
【引证文献】
相关硕士学位论文 前1条
1 邓绪文;基于怀旧情感的老字号品牌对消费者购买愿意的影响研究[D];东华大学;2013年
，本文编号：2235785
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