基于品牌视角的产业集群升级策略研究
发布时间：2018-11-12 14:52
【摘要】： 随着全球化和信息化的发展,产业集群成为当今世界上最具特色和竞争力的经济组织形态,产业集群的集聚效应在各国的国民经济体系中日益表现出非凡的活力,已经成了当代世界经济发展的一个重要现象,引起了众多领域研究者和决策者的热切关注。改革开放以来,中国经济快速发展,经济结构也随之发生了巨大的转变。在这个过程中,产业集群起到了至关重要的作用。但是,随着知识经济的到来,围绕地理位置形成的产业集聚遇到了发展的瓶颈。本文认为,打造集群品牌是实现产业集群升级,从而实现可持续发展的重要途径。 我国产业集群以劳动密集型居多,品牌缺失、粗放经营、竞争无序等问题日益影响着产业集群的发展。建立集群品牌能够树立差别化优势、专业化优势和规模优势。集群品牌能汇集集群整体的力量,为集群企业的发展提供公共品牌效应、集聚效应,是一项长期性的、相对垄断性的无形资产,从而带动整个区域经济的快速发展。 本文探讨了集群品牌的内涵,分析了不同产业集群的类型的集群品牌形成机制,然后,研究了产业集群转型升级中的品牌效应,我们发现不同类型的产业集群有着不同的升级的路径和集群品牌形成机制。最后提出了通过集群品牌实现我国产业集群升级的策略。
[Abstract]:With the development of globalization and information technology, industrial clusters have become the most characteristic and competitive economic organization in the world today. The agglomeration effect of industrial clusters is increasingly showing extraordinary vitality in the national economic systems of various countries. It has become an important phenomenon in the development of contemporary world economy, which has attracted the attention of researchers and decision makers in many fields. Since the reform and opening up, China's rapid economic development, the economic structure has also undergone tremendous changes. In this process, the industrial cluster has played a vital role. However, with the arrival of knowledge economy, industrial agglomeration formed around geographical location has met the bottleneck of development. This paper holds that building cluster brand is an important way to realize industrial cluster upgrade and realize sustainable development. The development of industrial clusters in China is increasingly affected by the problems of labor intensive, lack of brand, extensive management, disordered competition and so on. The establishment of cluster brand can set up differentiation advantage, specialization advantage and scale advantage. The cluster brand can gather the whole strength of the cluster, provide the public brand effect for the development of the cluster enterprise, agglomeration effect, it is a long-term, relatively monopoly intangible asset, thus driving the rapid development of the whole regional economy. This paper discusses the connotation of cluster brand, analyzes the formation mechanism of different types of cluster brand, and then studies the brand effect in the transformation and upgrading of industrial cluster. We find that different types of industrial clusters have different upgrading paths and cluster brand formation mechanism. Finally, the strategy of industrial cluster upgrading through cluster brand is put forward.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F270
本文编号：2327429
[Abstract]:With the development of globalization and information technology, industrial clusters have become the most characteristic and competitive economic organization in the world today. The agglomeration effect of industrial clusters is increasingly showing extraordinary vitality in the national economic systems of various countries. It has become an important phenomenon in the development of contemporary world economy, which has attracted the attention of researchers and decision makers in many fields. Since the reform and opening up, China's rapid economic development, the economic structure has also undergone tremendous changes. In this process, the industrial cluster has played a vital role. However, with the arrival of knowledge economy, industrial agglomeration formed around geographical location has met the bottleneck of development. This paper holds that building cluster brand is an important way to realize industrial cluster upgrade and realize sustainable development. The development of industrial clusters in China is increasingly affected by the problems of labor intensive, lack of brand, extensive management, disordered competition and so on. The establishment of cluster brand can set up differentiation advantage, specialization advantage and scale advantage. The cluster brand can gather the whole strength of the cluster, provide the public brand effect for the development of the cluster enterprise, agglomeration effect, it is a long-term, relatively monopoly intangible asset, thus driving the rapid development of the whole regional economy. This paper discusses the connotation of cluster brand, analyzes the formation mechanism of different types of cluster brand, and then studies the brand effect in the transformation and upgrading of industrial cluster. We find that different types of industrial clusters have different upgrading paths and cluster brand formation mechanism. Finally, the strategy of industrial cluster upgrading through cluster brand is put forward.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F270
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