论基于产业集群的区域品牌培育路径

发布时间：2018-11-12 18:41

【摘要】：区域品牌是一个地区的附加吸引力,塑造区域品牌的核心问题是构建区域品牌识别,区域品牌的形成不仅需依托于产业基础的雄厚程度和行业核心竞争优势,更有赖于该地区集中在某一产业内的名优产品的品牌数量,即区域品牌的形成要求某一特定产业或大量集聚于某一特定的行政或经济区域,以形成一个稳定、持续、明显的竞争集合体。地理品牌可以发育成为区域品牌,但却并非所有的地理品牌都是区域品牌的基核,要将地理品牌转换成区域品牌需要实施产业化战略,即培育产业集群。区域品牌的实质是一个地区经济发展的战略规划,区域品牌的培育不仅体现了政府对地方经济发展的思路和方向,也决定着未来若干年内区域经济发展的势头和后劲。所以,区域经济发展应从设计合理的产业集群培育路径着力,促成区域品牌战略的实现。
[Abstract]:Regional brand is the additional attraction of a region. The core problem of shaping regional brand is to build regional brand identification. The formation of regional brand not only depends on the strong degree of industry foundation and the core competitive advantage of the industry. It also depends on the number of famous and excellent products concentrated in a certain industry, that is, the formation of a regional brand requires a particular industry or a large number of clusters in a particular administrative or economic region, in order to form a stable, sustainable, An obvious collection of competition. Geographical brand can develop into regional brand, but not all geographical brand is the core of regional brand. To transform geographical brand into regional brand, it is necessary to implement industrialization strategy, that is, to cultivate industrial cluster. The essence of regional brand is the strategic planning of regional economic development. The cultivation of regional brand not only reflects the government's thinking and direction of local economic development, but also determines the momentum and stamina of regional economic development in the next few years. Therefore, regional economic development should focus on the rational design of industrial cluster cultivation path to promote the realization of regional brand strategy.
【作者单位】：四川大学商学院;
【基金】：教育部博士点专项基金(20100181120031)
【分类号】：F273.2

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