多形态标志设计在儿童艺术教育品牌中的应用研究
发布时间：2019-05-08 00:05
【摘要】：标志的出现是为了让品牌更醒目,更容易传播,更有别于其它机构。差异化是标志的基本属性。儿童教育市场在发展,教育理念与教育机构在不断融合,单一的标志设计已经越来越难以诠释儿童艺术培训机构复杂的品牌理念。在这种环境下,多形态标志设计的出现,为儿童教育品牌标志设计的发展提供了新的方向。本文通过对现有载体的分类,分析儿童艺术教育品牌标志的重要性和构成元素,找出儿童艺术教育品牌中标志同质化严重、缺乏创新、未考虑多载体应用等现实问题,将多形态标志这一设计理念融入儿童艺术教育品牌标志设计中,为儿童艺术教育品牌注入新活力。为此,本文分析了多形态标志的定义,找出多形态标志相对于单一标志的优势,解读多形态标志对儿童艺术教育品牌的意义,使其随着应用环境的变化而变化,创造出可以满足儿童好奇、探索和兴趣方面需求的标志。通过对多形态标志设计原则的研究,结合儿童艺术教育品牌自身的特征,提出了多形态标志设计方法在儿童艺术教育品牌中的创新应用。最后结合具体案例,通过对悦点少儿艺术中心标志的主体设计和局部调整,将绘画、音乐、舞蹈、陶艺四大艺术门类的特有元素依次融入其中,设计出各具特征,却又统一于一个标志主体的多形态标志。阐述了多形态标志设计要先确定标志主体,再进行多形态创新的设计思路。
[Abstract]:The logo appears in order to make the brand more visible, easier to spread, more distinct from other organizations. Differentiation is the basic attribute of the sign. With the development of children's education market, the integration of educational ideas and educational institutions, it is more and more difficult to interpret the complex brand concept of children's art training institutions by single logo design. In this environment, the emergence of multi-form logo design provides a new direction for the development of brand logo design for children's education. Based on the classification of the existing carriers, this paper analyzes the importance and constituent elements of the brand logo of children's art education, and finds out the realistic problems in the brand of children's art education, such as the serious homogeneity, the lack of innovation, and the failure to consider the application of multi-carriers, and so on. The design concept of multi-form logo is incorporated into the design of children's art education brand logo, and new vitality is injected into children's art education brand. Therefore, this paper analyzes the definition of the multi-form logo, finds out the advantages of the multi-form symbol over the single sign, interprets the significance of the multi-form symbol to the brand of children's art education, and makes it change with the change of the application environment. Create signs that meet children's curiosity, exploration, and interest needs. Based on the research on the design principle of multi-form logo and the characteristics of children's art education brand, this paper puts forward the innovative application of multi-form logo design method in children's art education brand. Finally, combined with specific cases, through the main body design and local adjustment of the symbol of Yue-dot Children's Art Center, the unique elements of painting, music, dance and pottery art are incorporated into it in turn, and their respective characteristics are designed. But also unified in a symbol of the main body of the multi-morphological symbol. This paper expounds the design idea of multi-form logo design, which should determine the main body of the logo first, and then carry on the multi-form innovation.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.4
[Abstract]:The logo appears in order to make the brand more visible, easier to spread, more distinct from other organizations. Differentiation is the basic attribute of the sign. With the development of children's education market, the integration of educational ideas and educational institutions, it is more and more difficult to interpret the complex brand concept of children's art training institutions by single logo design. In this environment, the emergence of multi-form logo design provides a new direction for the development of brand logo design for children's education. Based on the classification of the existing carriers, this paper analyzes the importance and constituent elements of the brand logo of children's art education, and finds out the realistic problems in the brand of children's art education, such as the serious homogeneity, the lack of innovation, and the failure to consider the application of multi-carriers, and so on. The design concept of multi-form logo is incorporated into the design of children's art education brand logo, and new vitality is injected into children's art education brand. Therefore, this paper analyzes the definition of the multi-form logo, finds out the advantages of the multi-form symbol over the single sign, interprets the significance of the multi-form symbol to the brand of children's art education, and makes it change with the change of the application environment. Create signs that meet children's curiosity, exploration, and interest needs. Based on the research on the design principle of multi-form logo and the characteristics of children's art education brand, this paper puts forward the innovative application of multi-form logo design method in children's art education brand. Finally, combined with specific cases, through the main body design and local adjustment of the symbol of Yue-dot Children's Art Center, the unique elements of painting, music, dance and pottery art are incorporated into it in turn, and their respective characteristics are designed. But also unified in a symbol of the main body of the multi-morphological symbol. This paper expounds the design idea of multi-form logo design, which should determine the main body of the logo first, and then carry on the multi-form innovation.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.4
【参考文献】
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1 林成;王O，
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