民营企业实现战略升级的三维架构——品牌、知识、文化

发布时间：2019-08-12 07:56

【摘要】：中国民营企业成长于特殊的历史背景。在过去的三十多年中,民营企业经历了市场机会期、资源整合期、技术引导期等不同的阶段,企业的战略类型也从加工型企业向经营型企业过渡,从品牌型企业向文化型企业转变。但是,民营企业依然普遍面临发展层次低,核心竞争力差的问题。为此,认识民营企业可持续发展的一般逻辑,总结其实现战略转型的关键要素具有重要的理论意义和现实指导意义。民营企业的发展实质是其能力的不断提升:从专业技术能力到品牌经营能力,再从品牌经营能力到资本运作、文化建设等更高级的能力。在这一战略能力提高过程中,能将有形的资源统合起来、形成强大合力的是看似无形的三大要素:品牌、知识和文化。品牌是知识与文化的外在表现。知识和文化是企业建立以"人本"为核心的持久竞争优势的关键。品牌(声誉)、文化(人才)和知识(技术)成为支撑民营企业战略升级必不可少的架构。只有长期搭建与立足于这一三维架构,企业才能有望实现战略的转型和升级,进而站到知识经济时代竞争的战略制高点上。
[Abstract]:Chinese private enterprises grow up in a special historical background. In the past 30 years, private enterprises have experienced different stages, such as market opportunity period, resource integration period, technology guidance period and so on. The strategic types of enterprises have also changed from processing enterprises to management enterprises and from brand enterprises to cultural enterprises. However, private enterprises are still facing the problems of low level of development and poor core competitiveness. Therefore, it is of great theoretical and practical significance to understand the general logic of sustainable development of private enterprises and summarize the key elements of realizing strategic transformation. The development essence of private enterprises is the continuous improvement of their abilities: from professional and technical ability to brand management ability, and then from brand management ability to capital operation, cultural construction and so on. In the process of improving the strategic ability, the tangible resources can be integrated and the formation of a strong joint force is the seemingly invisible three elements: brand, knowledge and culture. Brand is the external expression of knowledge and culture. Knowledge and culture are the key to establish a lasting competitive advantage with "people-oriented" as the core. Brand (reputation), culture (talent) and knowledge (technology) have become indispensable structures to support the strategic upgrading of private enterprises. Only by building and based on this three-dimensional structure for a long time, enterprises can be expected to achieve strategic transformation and upgrading, and then stand on the strategic commanding heights of competition in the era of knowledge economy.
【作者单位】：南通大学商学院;
【基金】：江苏省教育厅高校哲学社会科学基金资助项目(项目号:09SJB630051)
【分类号】：F276.5

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