ECHO公司发展战略研究

发布时间：2018-01-05 10:20

本文关键词：ECHO公司发展战略研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：ECHO公司是一家区域性的教育培训企业,主要从事计算机系统的培训及相关软件的开发工作。自成立以来,ECHO公司秉承“服务客户、真诚教学”的理念,取得了快速的发展,在郑州地区初具规模。但随着办学规模的扩大,公司在经营管理中逐渐暴露出了管理混乱,办公效率低下,人员流动性大等问题,这些表象的背后,则是公司发展方向不清、战略定位不准的问题。针对ECHO公司存在的问题,本论文在分析ECHO公司的经营环境和战略现状的基础上,探索适用于ECHO公司的发展战略,并提出战略实施所需采取的主要措施。本论文首先运用PEST分析法、五力模型分析法等战略分析工具,对ECHO公司进行了宏观环境分析、产业环境分析和竞争对手分析,通过外部环境评价矩阵对公司所处的外部环境进行综合评价,得出机会明显大于威胁,外部环境有利于公司快速发展的结论。然后,通过人力资源分析、财务资源分析、研发能力分析、营销能力分析、企业文化分析,指明公司内部的优势和劣势,通过内部环境评价矩阵对公司的内部环境进行综合评价,得出内部环境整体上有利于公司发展,但优势并不明显的结论。根据分析结果,理论联系实际,本论文为ECHO公司制定了一套完整的战略发展体系,明确了ECHO公司聚焦于高端计算机培训市场的战略定位和采取集中化、差异化、求合作、重品牌的战略选择;提出了大力开拓市场、加强师资队伍建设、完善组织结构、优化资源配置、完善绩效激励、培育企业文化的相关战略保障措施,有利于公司的长期、稳定、健康发展。同时,ECHO公司面临的问题也是计算机培训行业的普遍问题。近年来,计算机培训行业在我国迅速发展,各种培训公司如雨后春笋般兴起,但许多公司都缺乏战略管理意识和长远的战略规划。因此,本论文也对其他计算机培训公司发展战略的制定与实施具有一定的参考价值和借鉴意义。
[Abstract]:ECHO is a regional education and training enterprise, mainly engaged in computer system training and related software development. The idea of "sincere teaching" has made rapid development and has begun to take shape in Zhengzhou. However, with the expansion of the scale of running a school, the company has gradually exposed the confusion of management and the low efficiency of office management in the course of operation and management. There are many problems, such as large mobility of personnel, behind these appearances, the development direction of the company is not clear, and the strategic positioning is not clear. Aiming at the problems existing in ECHO Company. On the basis of analyzing the operating environment and strategy status of ECHO Company, this paper explores the development strategy suitable for ECHO Company. And put forward the main measures to be taken in the implementation of the strategy. Firstly, this paper uses PEST analysis, five-force model analysis and other strategic analysis tools to analyze the macro environment of ECHO company. Industrial environment analysis and competitors analysis, through the external environment evaluation matrix to evaluate the external environment of the company, the opportunity is obviously greater than the threat. Then, through human resource analysis, financial resources analysis, R & D capability analysis, marketing ability analysis, corporate culture analysis, pointing out the strengths and weaknesses of the company. Through the comprehensive evaluation of the internal environment of the company through the internal environment evaluation matrix, it is concluded that the internal environment is conducive to the development of the company as a whole, but the advantages are not obvious. This paper makes a set of complete strategic development system for ECHO Company, and clarifies the strategic orientation and centralization, differentiation and cooperation of ECHO Company focusing on the high-end computer training market. Strategic choice of heavy brand; Put forward to develop the market, strengthen the construction of teachers, improve the organizational structure, optimize the allocation of resources, improve performance incentives, cultivate corporate culture related strategic safeguards, which is conducive to the long-term and stable company. In recent years, the computer training industry has developed rapidly in China, and a variety of training companies are springing up. However, many companies lack the sense of strategic management and long-term strategic planning. Therefore, this paper also has some reference value and significance for other computer training companies to formulate and implement the development strategy.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G523

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