《孙子兵法》中的“势”在晋商经营管理中的应用

发布时间：2018-01-05 12:32

本文关键词：《孙子兵法》中的“势”在晋商经营管理中的应用　出处：《理论探索》2014年03期 　论文类型：期刊论文

【摘要】："势"是《孙子兵法》的核心范畴。"势"理论在晋商经营管理中的应用主要体现在度势定位、蓄势谋动、造势竞先三方面。度势定位,就是要度天地之势,度"敌我"之势,积极捕捉国家宏观环境中的有利因素,改变思路,抓住商机;蓄势谋动,就是要蓄方向势——理念,蓄规矩势——制度,蓄动力势——人力资源,蓄文化势——诚信,了解并利用自己的优势资源,形成核心竞争力;造势竞先,就是要造奇正之势,造急缓之势,凝聚优势,权变快速,合理运用多种经营手段,占据行业领先位置。
[Abstract]:"potential" is the core category of "Sun Tzu's Art of War". The application of "potential" theory in the management and management of Shanxi merchants is mainly reflected in three aspects: the orientation of the degree of potential, the movement of the accumulation of potential, and the preemption of the competition. We should actively capture the favorable factors in the country's macro environment, change our thinking, and seize the business opportunities. It is necessary to store the direction-idea, the rules, the human resources, the culture and the integrity, to understand and make use of their advantage resources, and to form the core competitive power. Preemptive competition is to create the momentum of surprise, build the trend of urgency, agglomeration of advantages, rapid contingency, rational use of a variety of business means, occupy the leading position in the industry.
【作者单位】：山西财经大学;
【基金】：高等学校哲学社会科学研究基地项目(20111312),负责人赵国浩
【分类号】：F272.3
【正文快照】： “势”是《孙子兵法》的核心范畴,既是本体论又是其方法论。全文中直接提到“势”的有15处之多,涉及《计篇》、《势篇》、《虚实》、《地形》等,其中《势篇》是阐述“势”的专篇,其他篇幅虽未直接提到,但都是围绕如何“借势”、“蓄势”、“造势”展开的。本文主要研究晋商在

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