广电产业链的制播关系模式选择——基于资产专用性的分析

发布时间：2019-05-28 01:07

【摘要】：在广电产业链的制播关系由制播合一一统天下向制播合一与制播分离并存共茂的格局转变之时,为何不同类型的电视节目对于制播关系模式的选择会存有类型上的差异?以资产专用性理论为依据,本文提出"节目制作所需资产的专用性投资程度越高,由广电机构自主制作的比例将会越高"的假设。通过设计考量不同节目类型的资产专用性和节目自制程度的分析量表,面向省级和地市级广播电视台等机构展开问卷调查,检验节目类型与制播模式之间的对应关系并加以解释,以理解不同节目类型的制播模式现状,并借此明晰不同节目形态在制播分离改革方向上的差异。
[Abstract]:When the relationship between production and broadcasting in the radio and television industry chain changes from the unity of production and broadcasting to the coexistence and coexistence of the combination of production and broadcasting and the separation of production and broadcasting, why are there differences in the choice of production and broadcasting relationship mode among different types of TV programs? Based on the theory of asset specificity, this paper puts forward the assumption that the higher the degree of specific investment of assets needed for program production, the higher the proportion of independent production by radio and television organizations. Through the design and consideration of the asset specificity of different program types and the degree of program self-control, a questionnaire survey was carried out for provincial and municipal radio and television stations and other organizations. This paper examines and explains the corresponding relationship between the program type and the production and broadcasting mode, in order to understand the present situation of the production and broadcasting mode of different program types, and to clarify the differences of the different program forms in the direction of the separation and reform of production and broadcasting.
【作者单位】：浙江传媒学院管理学院;西安交通大学经济与金融学院;
【基金】：教育部人文社会科学研究青年项目“制播分离与广电媒体运行机制改革研究”(项目编号:10YJC860061)的研究成果
【分类号】：G229.2-F

【共引文献】