攀钢钒公司销售物流优化研究

发布时间：2018-02-10 21:46

本文关键词： 物流物流管理销售物流优化　出处：《电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：攀钢集团攀枝花钢钒有限公司(简称攀钢钒公司)是国内钢铁制造和销售企业,主营业务是钢材、钒产品的生产与销售。其产品销售主要依赖于传统实体渠道。从国内钢铁行业看,无论是大型钢铁集团宝钢、唐钢,还是中小钢铁企业昆钢等均通过兴办物流公司或物流的优化整合,来降低物流成本,提高企业综合竞争实力。正是在这种背景下,攀钢钒公司提出了销售物流优化。本论文的题目是《攀钢钒公司销售物流优化研究》,着重对攀钢钒销售物流进行剖析和论证。首先分析攀钢钒公司销售物流优化的背景和必要性,并对物流管理及发展的相关理论做基本介绍;其次分析钢铁业物流发展现状;再次分析攀钢钒公司物流现状,阐述其物流管理的不足之处和原因,进一步阐明优化销售物流的必要性;最后提出攀钢钒公司销售物流优化的途径和措施。本论文对攀钢钒如何优化销售物流得出的结论是:一是贯彻“生产服从销售、销售服从效益”的指导思想,着力抓好公司产品在市场上的定位和品种优化工作;二是从销售计划管理、销售库存管理、销售装载方案管理、销售发运管理、销售物流跟踪管理和销售结算管理等梳理、规范业务流程,并通过销售信息平台建设,实现销售物流、资金流和信息流“三合一”,有效支撑管理思想落地;三是通过物流管理的组织集成,为优化销售物流创造好的内、外部经营环境;四是规范物流成本核算,为提高公司物流管理水平和降低物流成本提供有效支撑。通过上述管理模式、管理手段的论述,将对其“第三利润源”的挖掘提供一定的指导及参考作用。本论文在销售物流的优化上更多还局限于本企业的范围,随着经济的发展,企业物流必须融入到社会物流大系统之中,通过社会物流大系统的分工协作、物流资源的综合利用和物流资源的合理配置,实现自身物流的合理化、效率化和综合物流成本的最低化。同时,由于本人知识水平和业务范围受限,本论文研究的深度和广度还很不够,有待在以后的工作中加以改进和完善。
[Abstract]:Panzhihua vanadium co., Ltd. Panzhihua vanadium co., Ltd is a domestic steel manufacturing and marketing enterprise, the main business of which is steel. Production and sales of vanadium products. Sales of vanadium products mainly depend on traditional physical channels. In the domestic steel industry, whether it is Baosteel, a large iron and steel group, or Tangshan Iron and Steel Company, It is also that small and medium-sized iron and steel enterprises, such as Kunming Iron and Steel Co., have set up logistics companies or optimized logistics integration to reduce logistics costs and improve the comprehensive competitive strength of enterprises. It is precisely against this background that, Vanadium Company of Panzhihua Iron and Steel Co., Ltd has put forward the optimization of sales logistics. The title of this thesis is "the Research on the Optimization of sales Logistics of Vanadium Company of Panzhihua Iron and Steel Company", focusing on the analysis and demonstration of vanadium sales logistics of Panzhang Iron and Steel Co., Ltd. Background and necessity, And the basic theory of logistics management and development is introduced; secondly, the current situation of steel industry logistics is analyzed; and the current situation of vanadium company logistics of Panzhihua Iron and Steel Co., Ltd., is analyzed again, and the deficiencies and reasons of logistics management are expounded. Finally, the paper puts forward the ways and measures to optimize the sales logistics of Vanadium Company of Panzhihua Iron and Steel Co. The conclusion of this paper is as follows: one is to carry out the following conclusions: 1. The guiding ideology of "sales service from benefit", focusing on the market orientation and variety optimization of the company's products; second, from the sales plan management, the sales inventory management, the sales loading scheme management, the sales shipping management, the second is from the sales plan management, the sales inventory management, the sale transportation management, Sales logistics tracking management and sales settlement management, standardization of business processes, and through the construction of sales information platform to achieve sales logistics, capital flow and information flow "three-in-one", effectively support the idea of management landing; Third, through the organizational integration of logistics management, to create a good internal and external business environment for optimizing sales logistics; fourth, to standardize logistics cost accounting, In order to improve the level of logistics management and reduce logistics costs to provide effective support. It will provide some guidance and reference to the excavation of the third profit source. The optimization of sales logistics in this paper is more limited to the scope of the enterprise, with the development of the economy, Enterprise logistics must be integrated into the social logistics system, through the division of labor and cooperation of the social logistics system, the comprehensive utilization of logistics resources and the rational allocation of logistics resources, realize the rationalization of their own logistics. At the same time, due to the limitation of my knowledge level and business scope, the depth and breadth of this thesis is not enough, which needs to be improved and perfected in the future work.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F259.2;F426.31

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