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移动媒体网络游戏传播研究

发布时间:2018-03-26 09:50

  本文选题:移动媒体 切入点:网络游戏 出处:《辽宁大学》2014年硕士论文


【摘要】:随着互联网的快速发展,以智能手机、平板电脑为代表的移动媒体出现并深入我们的生活,将我们带入了一个传播的新纪元。移动媒体,,将人们在互联网上的行为转移到移动生活中去,为我们的生活带来了更大的便捷性和高效性。与此同时,玩家对游戏终端移动和电子游戏网络化的迫切需求,催生了移动媒体网络游戏。 我国的游戏产业也日益壮大,玩家不断增多。尤其是移动网游,成为游戏市场增长的主动力。移动媒体网络游戏正悄然走进我们的生活,占领我们的时间。为充分理解移动媒体网络游戏对我们生活的影响,推动移动媒体网络游戏、甚至移动媒体的健康发展,本文以移动媒体网络游戏为研究对象,对移动媒体网络游戏的传播现象进行描述性研究,了解移动媒体网络游戏主体,建立移动媒体网络游戏传播模式,探索移动媒体网络游戏的传播特征,归纳移动媒体网络游戏对现实社会的影响。 首先对近年来有关移动媒体、网络游戏的研究进行了一个较为系统的整理,并在此基础梳理了网络游戏的发展脉络,提出移动媒体网络游戏是网络游戏发展的第四代。同时阐明移动媒体和移动媒体网络游戏,提出移动媒体网络游戏既是一种娱乐方式,也是一种媒体,更是一种虚拟社区。 接着,通过调查问卷、隐性采访等方法从玩家主体、传播动机和影响因素、传播机制角度对移动媒体网络游戏中的传播现象进行分析。结果表明:(1)移动媒体网络游戏中的主体年龄主要集中在30岁左右,学历较高,月收入也较高,生活于北京、上海、浙江等一线省市。(2)移动媒体网络游戏内外因素共同影响移动媒体网络游戏的传播。(3)移动媒体网络游戏的传播模式集合了其它网络游戏的传播模式的同时,又利用移动媒体的特征,将即时性、互动性和高效性发挥得淋漓尽致,实现了点对点、点对面、面对面、现实与虚拟、游戏内和游戏外的互动。(4)移动媒体网络游戏互动之妙是人们可以在同步和异步中做灵活选择。本质上,它允许互动双方的传播在他们可选择的语境中超越时间和空间,带来传播内容的场景化和生活化、传播形式的多样化和方便化、传播关系的陌生化和亲密化的特征。 最后对移动媒体网络游戏带来的现实影响进行分析总结。提出移动媒体网络游戏社区带来了一种私人空间和公共空间交织的生活方式和一种新的时间结构。 这些研究成果可以在一定程度上改变人们对网络游戏的“刻板印象”,还能因势利导,抑制其有害功能,发挥其长处。同时能为后来的学者研究移动媒体或者移动媒体网络游戏提供参考。
[Abstract]:With the rapid development of the Internet, mobile media, represented by smart phones and tablets, have emerged and penetrated into our lives, bringing us into a new era of communication. Moving people's behavior on the Internet to mobile life brings greater convenience and efficiency to our lives. At the same time, players have an urgent need for mobile gaming terminals and networking of video games. The birth of mobile media online games. The game industry of our country is also growing day by day, the player is increasing constantly. Especially the mobile net game, becomes the main motive force of the game market growth. The mobile media network game is quietly entering our life. In order to fully understand the impact of mobile media online games on our lives and promote the healthy development of mobile media online games and even mobile media, this paper takes mobile media online games as the research object. This paper makes a descriptive study on the communication phenomenon of mobile media online games, understands the main body of mobile media online games, establishes the mobile media network game communication mode, and explores the communication characteristics of mobile media online games. Induces the influence of the mobile media network game to the real society. First of all, the research on mobile media and online games in recent years is systematically sorted out, and on this basis, the development of online games is sorted out. Mobile media online games are the fourth generation of the development of online games. At the same time, mobile media and mobile media network games are expounded. Mobile media online games are not only a form of entertainment, but also a kind of media, and also a virtual community. Then, through questionnaires, hidden interviews and other methods from the main players, communication motivation and influencing factors, The results show that the main body age of mobile media online games is mainly about 30 years old, their academic background is higher, and their monthly income is also higher. They live in Beijing and Shanghai. Zhejiang and other first-line provinces and cities. 2) the internal and external factors of mobile media network games together affect the spread of mobile media online games. 3) the communication modes of mobile media online games gather other modes of communication of online games at the same time. Using the characteristics of mobile media, the real-time, interactive and high efficiency are brought into full play, and the point-to-point, point-to-point, face to face, reality and virtual are realized. The beauty of mobile media online game interaction is that people can make flexible choices in synchronization and asynchrony. In essence, it allows both sides to communicate beyond time and space in the context they can choose. It brings about the scene and life of the communication content, the diversification and convenience of the communication forms, the defamiliarization and intimacy of the communication relationship. Finally, this paper analyzes and summarizes the realistic impact of mobile media online games, and proposes that the mobile media online game community has brought a new life style and a new time structure which intertwined private space and public space. These results can to some extent change people's "stereotype" of online games, but also can guide the situation and restrain its harmful functions. At the same time, it can provide reference for later scholars to study mobile media or mobile media online games.
【学位授予单位】:辽宁大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F49;G206

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