Autodesk中国竞争战略研究

发布时间：2018-03-26 17:05

本文选题：竞争战略　切入点：CAD　出处：《兰州理工大学》2013年硕士论文

【摘要】：在中国制造到中国创造的的转型升级进程中,设计软件领域又步入了一个全新的发展时期。传统的二维设计已经不能满足日益增长的设计需求,三维技术的应用已经把停留在平面的图纸立体化了,数字样机的出现大大缩短了设计周期,提前的技术验证和运动状态的模拟大大提高了设计效率,降低了设计成本,结合目前的环保理念可以完全无纸化设计无纸化生产。基于这样的大背景,研究和深度分析全球二维设计标准和三维技术先进的Autodesk在中国的市场状况。从战略的理论入手,剖析企业的外部内部的环境,运用PEST和SWOT分析法结合企业自身的独特性找出在中国Autodesk采取何种的竞争战略,如何实现该战略,实现过程中的要点重点。 Autodesk作为全球技术领先的在纳斯达克上市的软件企业,在全球经济低迷中国经济加速转型的今天,研究Autodesk中国的竞争战略,为企业的发展带来新的思路。同样为国内的CAD软件企业的发展提供一些素材一些经验一些方法。当然由于笔者的主客观原因,本文肯定存在一些不足之处,笔者还是非常积极的预估Autodesk中国的发展,我们共勉之。
[Abstract]:In the process of transformation and upgrading from Chinese manufacture to Chinese creation, the field of design software has entered a new period of development. The traditional two-dimensional design can no longer meet the increasing demand for design. The application of 3D technology has made the drawings that stay in the plane three-dimensional, the appearance of the digital prototype has greatly shortened the design cycle, the advance technical verification and the simulation of the motion state have greatly improved the design efficiency and reduced the design cost. Combined with the current concept of environmental protection can be completely paperless design paperless production. Based on this background, this paper studies and deeply analyzes the market situation of Autodesk in China, which is characterized by global two-dimensional design standards and advanced three-dimensional technology. From the perspective of strategic theory, it analyzes the external and internal environment of enterprises. Using PEST and SWOT analysis method combined with the uniqueness of the enterprise itself to find out what kind of competitive strategy in China Autodesk, how to achieve the strategy, the key points in the process of realization. Autodesk is the leading software enterprise listed on NASDAQ in the world. At a time of global economic downturn, China's economic transformation is accelerating, and the competitive strategy of Autodesk China is studied. For the development of enterprises to bring new ideas. Also for the development of domestic CAD software enterprises to provide some material, some experience and some methods. Of course, due to the subjective and objective reasons, this paper must have some shortcomings, I am still very positive to predict the development of Autodesk China, we encourage it.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F49;F271;F272

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