中国互联网三巨头竞争互动研究

发布时间：2018-03-28 16:52

本文选题：互联网信息服务企业　切入点：竞争互动　出处：《南方经济》2017年07期

【摘要】：随着互联网信息服务企业的不断壮大,附随扩散等跨领域竞争行为使得企业间的竞争互动更加复杂多样。能否在纷繁的竞争中探寻出互动规律,从而为企业制定合理的战略,直接关系着企业的竞争力水平与未来市场地位。文章以BAT企业为样本企业,根据竞争互动理论,运用结构内容分析法,从市场行为和非市场行为角度研究互联网信息服务业的竞争互动特点和规律。通过研究发现,互联网信息服务企业通常采取"附随扩散"的行为来进行跨领域竞争,并且这种现象与日俱增;互联网信息服务企业对于竞争对手的非市场进攻行为更为敏感,对非市场行为的回应速度更快;在相同业务领域中,企业之间更加倾向于采取战术性竞争互动,对于竞争对手的进攻,企业会采取相同类型的竞争行为予以回应,相关研究可为互联网信息服务企业战略的制定提供一定参考。
[Abstract]:With the continuous growth of Internet information service enterprises, cross-domain competition behavior such as accompanying diffusion makes the competition interaction between enterprises more complex and diverse. Can we find out the interaction law in the numerous competition, so as to make a reasonable strategy for enterprises? It is directly related to the level of competitiveness and the future market position of enterprises. This paper takes BAT enterprises as a sample, according to the theory of competition interaction, applies the structural content analysis method. From the angle of market behavior and non-market behavior, this paper studies the characteristics and rules of competitive interaction in Internet information service industry. It is found that Internet information service enterprises usually adopt the behavior of "accompanying diffusion" to carry out cross-domain competition. And this is a growing phenomenon; Internet information services companies are more sensitive to competitors' offending non-market behavior and respond more quickly to non-market behavior; in the same business area, Enterprises are more inclined to take tactical competition interaction and respond to the attack of competitors by the same type of competition behavior. The relevant research can provide some reference for the strategy formulation of Internet information service enterprises.
【作者单位】：重庆邮电大学经济管理学院;华信咨询设计研究院;
【基金】：国家社会科学基金项目“互联网信息服务业市场行为演变与竞争秩序监管研究”(14BGL107)的资助
【分类号】：F49

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