公共危机管理中新媒体运用问题研究

发布时间：2018-02-21 08:49

  本文关键词： 公共危机管理 新媒体 运用 对策　出处：《西北大学》2017年硕士论文　论文类型：学位论文

【摘要】：2003年,非典大规模爆发,中国公共危机管理进入了新的历史发展阶段。2013年雅安地震,2015年天津滨海新区爆炸事件,2016年江苏龙卷风事件,这些由自然灾害和公共灾害引起的公共危机事件给人们的财产、生产和生活带来了极大的损害,扰乱了稳定的社会秩序。公共危机事件的频繁发生,使得公共危机开始逐渐进入人们的视线。危机的常态化和形成原因的多元化迫使整个社会必须采取有效措施避免危机的发生,并且在危机爆发后对其进行有效管理,减少损失。随着网络技术和数字化技术的成熟和普及,新媒体在社会生活的各个方面被广泛应用。沂年来,政府在公共危机管理中也开始运用新媒体,发挥它在信息传播、高度互动性和舆论引导方面的独特优势,在很大程度上提高了公共危机管理的效率。但是,政府在运用新媒体进行公共危机管理的过程中,新媒体的特征也给政府带来了新的挑战,出现了一系列问题,使得新媒体的积极作用没有得到充分的发挥。本文通过对公共危机管理和新媒体的内涵与特征,以及新媒体在公共危机管理中所扮演的角色进行梳理,构建二者之间的联系,发现新媒体的独特优势。通过对现阶段公共危机管理中政府运用新媒体的主要形式,以及带来的挑战进行深入的探析,找出公共危机管理中政府运用新媒体存在的问题以及造成这些问题的原因,从而针对问题以及产生问题的原因提出相应的对策,提高公共危机管理中政府运用新媒体的能力,提高效率,降低成本。
[Abstract]:On 2003, when SARS broke out on a large scale, China's public crisis management entered a new stage of historical development. The Ya'an earthquake in 2013, the explosion in Tianjin Binhai New area on 2015, and the cyclone incident in Jiangsu in 2015. These public crisis events caused by natural disasters and public disasters have caused great damage to people's property, production and life, and disturbed the stable social order. The normalization of the crisis and the diversification of the causes of the crisis forced the whole society to take effective measures to avoid the crisis and to manage it effectively after the crisis broke out. Reducing losses. With the maturity and popularization of network technology and digital technology, new media have been widely used in all aspects of social life. Since Yilian, the government has also begun to use new media in public crisis management to play its role in the dissemination of information. The highly interactive and unique advantages of public opinion guidance greatly improve the efficiency of public crisis management. However, in the process of using new media for public crisis management, the government, The characteristics of new media have also brought new challenges to the government, and a series of problems have emerged, which make the positive role of new media not be given full play. This paper analyzes the connotation and characteristics of public crisis management and new media. And the role of new media in public crisis management is combed, the relationship between the two is constructed, and the unique advantages of new media are found. In order to find out the problems existing in the use of new media in the management of public crisis and the causes of these problems, the corresponding countermeasures are put forward in view of the problems and the causes of the problems. Improve the ability of government to use new media in public crisis management, improve efficiency and reduce costs.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63
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本文编号：1521521