东莞“扫黄事件”舆情危机信息管理研究

发布时间：2018-02-24 19:10

本文关键词： 舆情危机信息管理东莞扫黄政府　出处：《广西师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：伴随着互联网通信技术的发展,新媒体环境之下的舆情危机信息传播速度惊人,如何有效管理危机就成为政府的一大难题。政府部门在传统时期的绝对权威地位已经悄然发生改变,很多舆情危机信息的传播脱离了权威部门的控制,正朝着向社会大众广泛传播的交叉式的平民模式发展。但是,因为我国只用了短短几十年时间就达到发达国家几百年的发展程度,快速的发展导致的新问题没有经验可以借鉴,直接造成我国在管理舆情危机信息方面的相关法律条文的不健全,再加上在经济社会发展过程中会长期共存各种矛盾,因此要及时有效地分析、研究、预测和化解各类舆情危机信息,对舆情危机信息进行监测、预防和管理是十分有必要。当前国内有关危机管理的研究不少,然而针对舆情危机信息管理的研究却少之又少,作为政府危机管理的一个重要组成部分,尤其是在当前网络发展大行其道的今天,舆情危机信息管理既面临着机遇又面临着挑战,因而政府机构还需要持续进行舆情危机信息管理的研究。本文正是基于这种考虑对这一问题进行探讨的。本文共分四个部分,第一部分是对国内外研究现状、研究方法等做出考虑,通过研究国内外现状找到本论文的切入点,为论文的写作做好前期准备。第二部分是对论题概念和理论的梳理,同时阐明加强舆情危机信息管理的重要性,为下面章节的论述作铺垫。第三部分是选取东莞“扫黄事件”进行案例剖析,分别针对该事件的可取之处和不足之处作了详细分析,可取之处包括维护并传递正能量,积极创建和谐舆情环境；政府及时采取措施和发布透明消息,平息事件；善用信息,及时安抚群众；从正义角度出发,完善舆情危机信息管理；整顿网络治安,构建健康网络环境五方面。而不足之处则有三方面：第一缺少舆情危机信息预警机制；第二政府和媒体、公众缺乏有效信息沟通：第三政府的舆情危机信息控制失灵。第四部分在第三部分的基础上分析了我国舆情危机信息管理的问题的成因分析,原因包括有虚假信息危害大；名人的不当言论影响大；舆情管理机制不健全波及大。第五部分是研究舆情危机信息管理的举措,这四项举措是针对第三部分研究东莞“扫黄事件”舆情危机信息管理存在的问题,提出切实可行的解决对策,包括制定简洁有效的舆情危机信息预警机制；加强舆情危机中的政府和媒体、公众信息沟通；完善舆情危机信息管理制度,确保信息真实、及时传播；“多管齐下”塑造政府公信力。总体来说,本文研究的重点在于政府如何妥善地应对舆情危机,并且有效地进行舆情危机信息管理,同时深掘舆情危机出现的根源。通过本次课题的论述,将提出一系列合理化建议,关于政府如何有效利用网络等沟通平台改善自身行政效能,并且如何有效进行沟通以减少信息不对称等。
[Abstract]:With the development of Internet communication technology, public opinion crisis information in the new media environment is spreading at an astonishing speed. How to effectively manage the crisis has become a big problem for the government. The absolute authority position of the government has been changed quietly in the traditional period, and the dissemination of the crisis information of public opinion has been divorced from the control of the authoritative department. It is developing towards a cross-type civilian model widely spread to the public. However, since China has reached the level of development in developed countries for hundreds of years in just a few decades, there is no experience to learn from the new problems caused by rapid development. As a direct result of the unsoundness of the relevant legal provisions in the management of public opinion crisis information in our country, coupled with the long-term coexistence of various contradictions in the process of economic and social development, we should analyze and study them in a timely and effective manner. It is very necessary to predict and resolve various kinds of public opinion crisis information, monitor, prevent and manage public opinion crisis information. At present, there are a lot of researches on crisis management in China, but there are few researches on crisis information management of public opinion. As an important part of government crisis management, especially in the current network development, public opinion crisis information management is faced with both opportunities and challenges. Therefore, government agencies need to continue to study the crisis information management of public opinion. This paper is based on this consideration to discuss this problem. This paper is divided into four parts, the first part is the current situation of research at home and abroad. Research methods and so on, through the study of the current situation at home and abroad to find the breakthrough point of this paper, to prepare for the writing of the paper. The second part is to comb the concept and theory of the topic, At the same time, it clarifies the importance of strengthening the crisis information management of public opinion, and paves the way for the discussion in the following chapter. The third part is to select Dongguan "anti-pornography incident" for case analysis, and make a detailed analysis on the merits and shortcomings of the incident. The desirable aspects include maintaining and transmitting positive energy and actively creating a harmonious public opinion environment; the government should take timely measures and issue transparent information to quell incidents; make good use of information to appease the masses in a timely manner; and proceed from the perspective of justice. Perfect public opinion crisis information management, rectify network public order, construct healthy network environment in five aspects. The deficiency has three aspects: first, lack of public opinion crisis information early warning mechanism; second, government and media, Public lack of effective information communication: the third government of the crisis of public opinion information control failure. 4th on the basis of the third part of the analysis of the causes of China's public opinion crisis information management problems, including false information harm; The improper comments of celebrities have a great impact; the unsound management mechanism of public opinion affects greatly. Part 5th is a measure to study the information management of public opinion crisis. These four measures are aimed at the third part of the study of Dongguan "anti-pornography incident" public opinion crisis information management problems, put forward practical solutions, including the establishment of a concise and effective public opinion crisis information warning mechanism; Strengthen the public information communication between the government and the media in the crisis of public opinion, perfect the information management system of the crisis of public opinion, ensure that the information is true and spread in time, and "multi-pronged" to shape the credibility of the government. Generally speaking, The focus of this paper is how to deal with the crisis of public opinion properly, and how to effectively manage the information of crisis of public opinion, and at the same time, to dig into the root of the crisis of public opinion. Through the discussion of this topic, we will put forward a series of rational suggestions. How the government can improve its administrative efficiency by using communication platform such as network effectively and how to communicate effectively in order to reduce information asymmetry and so on.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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