新媒体环境下政府形象塑造研究

发布时间：2018-03-05 21:04

本文选题：新媒体　切入点：政府形象　出处：《黑龙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：政府形象,就是公众对政府组织印象的综合评价,政府形象的好与坏对社会正常运转有着至关重要的作用。同以往的大众传媒相比,新媒体环境下我国政府形象面临着新的机遇和挑战,一方面合理利用新媒体能够拓宽政策法规的宣传渠道,促进官民沟通,强化民主监督;另一方面,新媒体平台上某些公共事件的传播致使政府形象受损,使政府公信力降低。本文以新媒体环境下政府形象塑造为研究对象,分析了新媒体环境下政府形象受到挑战的表现及其原因。通过对典型案例的剖析总结出了政府形象塑造的策略。旨在提高新媒体环境下政府形象塑造的能力,推进政府信息公开制度的施行。
[Abstract]:The image of the government is the comprehensive evaluation of the impression of the government organization by the public. The good and bad images of the government play a vital role in the normal operation of the society. Compared with the mass media in the past, Under the new media environment, the image of our government is facing new opportunities and challenges. On the one hand, the rational use of new media can broaden the publicity channels of policies and regulations, promote communication between officials and people, and strengthen democratic supervision; on the other hand, The spread of some public events on the new media platform has damaged the image of the government and reduced the credibility of the government. This paper analyzes the performance and causes of the challenge to the government image under the new media environment. Through the analysis of the typical cases, the paper summarizes the strategies of the government image shaping, aiming at improving the ability of the government image shaping under the new media environment. We will promote the implementation of the system of open government information.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206

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