突发事件中网络谣言识别行为的影响因素研究

发布时间：2018-04-02 06:31

本文选题：网络谣言　切入点：识别行为　出处：《电子科技大学》2017年硕士论文

【摘要】：互联网的不断发展,网民数量的不断增多,促使网络空间不断壮大,形成了以互联网为基础的新型公共领域,同时也成为公共管理的重要组成部分。伴随着网络信息量进一步的增长,导致了在突发事件的爆发下更容易形成谣言。在网络谣言的控制和治理过程中,网民自身的行为占有很重要的地位,从而进一步形成网络谣言识别行为意向。同时近些年国家对于谣言的处罚也进行了相关的规定,在《刑法修正案(九)》中则对传播虚假信息进行了明确的规定。但是对于谣言的治理效果并没有得到提升,与2015年相比,人民监测网在2016年发表的报告中表示谣言的报道数量有增无减。对此我们以突发事件为背景,从网民自身行为和国情角度出发,研究当下网络谣言识别行为的影响因素研究,为科学合理的制定谣言防治策略提供科学性的依据。本论文采用实证研究的方法,综合计划行为理论、风险感知理论、社会资本理论和威慑理论,以SPSS和AMOS作为主要的分析工具,通过问卷调查的形式对网络谣言识别行为的影响因素进行调查,从而探寻各个影响因素以及之间的交互作用,最后为制定谣言防治策略提供可行性建议。本文的结构大致分为三个部分,第一个部分是文献和理论分析,在分析论文的研究背景基础上,为后面的实证分析奠定坚实的基础;第二部分是实证研究部分,具体包括构建模型,提出假设,设计问卷,数据的收集和整理,最后对所得数据进行分析;第三部分是对于研究应用的部分,通过实证分析所得出的结论,为制定谣言防治策略提出合理的建议。结果显示,网络谣言识别行为意向受众多因素的影响,包括网民的态度、风险感知、社会资本以及谣言相关法律法规的确定性、严厉性和敏捷性等因素,且各因素之间存在着交互影响。研究表明,在治理谣言的过程中,政府要提高网民对于谣言的认知,使每位网民意识到谣言的危害性,同时还要完善网络沟通机制,消除网络谣言藏身之处,最后完善谣言相关法律法规,使得谣言法律法规深入人心,这对提高我国网民素质以及构建良好的网络空间环境,提升政府公共管理水平具有很重大的理论意义和现实意义。
[Abstract]:With the continuous development of the Internet and the increasing number of Internet users, the cyberspace is constantly expanding, and a new type of public domain based on the Internet has been formed. At the same time, it has become an important part of public administration. With the further growth of network information, it is easier to form rumors under the outbreak of unexpected events. In the process of controlling and managing online rumors, The behavior of Internet users themselves occupies a very important position, thus further forming the intention of identifying online rumors. At the same time, in recent years, the state has also made relevant regulations on the punishment of rumors. In Amendment (IX) of the Criminal Law, there is a clear provision for the dissemination of false information. However, the effectiveness of the governance of rumors has not been improved, compared with 2015. In its report published in 2016, the people's Monitoring Network said that the number of reports on rumors has been increasing. In this regard, with the background of unexpected incidents and from the perspective of Internet users' own behavior and national conditions, we are studying the factors affecting the current online rumor identification behavior. This thesis adopts the empirical research method, synthesizes the plan behavior theory, the risk perception theory, the social capital theory and the deterrence theory. With SPSS and AMOS as the main analysis tools, through the form of questionnaire survey to investigate the influence factors of the online rumor identification behavior, so as to explore the influence factors and the interaction between them. The structure of this paper is divided into three parts: the first part is literature and theoretical analysis, on the basis of analyzing the research background of the paper, it lays a solid foundation for the empirical analysis. The second part is the empirical research part, including building the model, putting forward the hypothesis, designing the questionnaire, collecting and collating the data, and finally analyzing the obtained data; the third part is the part of the research and application. Based on the conclusions of empirical analysis, some reasonable suggestions are put forward for the prevention and treatment of rumors. The results show that the intention of online rumor recognition is influenced by many factors, including Internet users' attitude, risk perception, and so on. Social capital and laws and regulations related to rumors, such as certainty, rigour, agility, and so on, and there are interactions among them. Research shows that in the process of dealing with rumors, the government should improve the Internet users' awareness of rumors. To make every netizen aware of the dangers of rumors, at the same time, to improve the network communication mechanism, to eliminate the hiding place of online rumors, and finally to perfect the relevant laws and regulations of rumors, so that the laws and regulations of rumors are deeply rooted in the hearts of the people. It is of great theoretical and practical significance to improve the quality of Chinese Internet users, to build a good cyberspace environment and to improve the level of government public administration.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630

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