甘肃省政务微博的传播者研究

发布时间：2018-04-12 06:00

本文选题：政务微博 + 传播者　；参考：《兰州大学》2015年硕士论文

【摘要】：从2009年中国的第一个政务微博诞生算起,政务微博已经发展了5年。学界围绕政务微博的研究层出不穷,但鲜有从传播者的角度开展研究。但传播者对于政务微博的发展至关重要,政务微博的成功离不开传播者的力量。本文以甘肃省的政务微博为案例,运用深度访谈法和参与观察法对其传播者展开研究。研究发现,政务微博的成功很大程度上在于传播者的作为。甘肃省政务微博的传播者在个人层面存在能力素质不够、采取回避态度的问题；在组织的层面存在人员配备不足、制度建设不完善的问题。这些因素阻碍了政务微博的发展,影响了政务微博在网络舆论应对、政府信息公开、政府形象塑造、执政能力提升等方面发挥积极的作用。推动政务微博的发展要从传播者入手。首先要明确传播者的性质,政务微博的传播者既是传播政府信息的人,又是代表政府发言的人。所以要从政治素质、传播素质、新闻素质和语言素质四个方面提高传播者的能力。但仅提高传播者的素质是不够的,还需要加强相应的制度建设,唯有完善权力配置机制、问责监控机制、绩效考评机制、突发事件应急机制,才能为传播者的能力提升提供制度保障,进而提高传播者的能力,推动政务微博的发展。
[Abstract]:From 2009 Chinese first chief micro-blog birth date, the micro-blog has been developing for 5 years. Scholars around the government of micro-blog but few researches from the emerge in an endless stream, spread angle. But the disseminator is essential for the development of micro-blog's chief, chief of micro-blog's success cannot do without the power of communication in Gansu. The provincial government for micro-blog case, studied with depth interviews and participant observation of the communicators. The study found that the success of micro-blog is to a large extent the disseminator. As disseminators of Gansu government in a micro-blog level ability quality is not enough, take evasive attitude; in the organization level there is insufficient staffing, system construction is imperfect. These factors hinder the development of the micro-blog, the micro-blog government influence public opinion in the network to open government information, government The image, play a positive role in terms of governance capability. To promote the development of the micro-blog communicator. Starting from the first to clear the nature of the communicator, communication is the dissemination of government information is the chief micro-blog who is speaking on behalf of the government. So from the political quality, transmission quality, four aspects the quality of news and improve the quality of language ability of communicators. But only to improve the quality of communicators is not enough, also need to strengthen the system construction, only perfect power allocation accountability mechanism, monitoring mechanism, performance evaluation mechanism, emergency response mechanism, the ability to spread the promotion and provide institutional guarantee and improve the ability of the spread of the government to promote the development of micro-blog.

【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206

【参考文献】