突发事件中政务“双微”联动传播的困境及应对

发布时间：2018-04-23 19:23

本文选题：突发事件 + 政务“双微”　；参考：《重庆社会科学》2017年12期

【摘要】：突发事件发生后,微信、微博成为信息传播的重要信源地,无论是微博中的火热围观,还是微信上的漫天谣言,都为政府处理突发事件带来了巨大的挑战。以2017年8月8日晚九寨沟地震事件为例,剖析了突发事件中政务"双微"联动传播的效应。继而从宏观层面分析了突发事件中政务"双微"联动传播普遍面临的困境,包括:"双微"联动传播理念未引起重视,"双微"运用本领缺乏与手段生疏,"双微"各自为政导致联动未成常态。因此,提出以下针对性策略:转变理念营造政务现代化立体传播新格局;多措并举提升政务"双微"联动运营能力;流程再造搭建政务"双微"联动实施框架。
[Abstract]:After the sudden incident, WeChat and micro-blog became the important source of information communication. Whether it was the hot spectators in micro-blog or the rumor of the WeChat, it brought great challenges for the government to deal with the unexpected events. Taking the August 8, 2017 Jiuzhaigou earthquake event as an example, the effect of the "double micro" interaction in the emergency was analyzed. From the macro level, this paper analyzes the common difficulties faced by the "double micro" linkage communication in emergencies, including: "double micro" communication concept has not caused attention, "double micro" use of the lack of skills and means, "double micro" leads to the unnormality of the linkage. Therefore, the following pertinent strategies are put forward: transforming the idea to create government affairs modern A new pattern of stereoscopic communication has been developed. We have taken measures to improve the linkage capability of government affairs.

【作者单位】：兰州大学管理学院;
【基金】：教育部人文社会科学研究规划项目“西部地区社区灾害风险管理:公众感知与技术评估的偏离及其消减研究”(批准号:16XJA630002) 兰州大学“中央高校基本科研业务费专项资金”面上项目“社区灾害风险管理中的信息技术应用研究——基于风险沟通效能的视角”(批准号:16LZUJBWZY006);兰州大学“中央高校基本科研业务费专项资金”面上项目:“基于用户生成内容的城市公共安全风险控制”(批准号:17LZUJBWZY038)
【分类号】：D63;G206

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